The Soulful Art of Persuasion With Jason Harris

Negotiate Anything

American Negotiation Institute

Education, Business, Self-improvement

4.7 • 748 Ratings

🗓️ 26 May 2022

⏱️ 32 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode, Jason Harris, CEO of the powerhouse creative agency Mekanism, argues that genuine persuasion in the twenty-first century is about developing character rather than relying on the easy tactics of flattery, manipulation, and short-term gains. It is about engaging rather than insisting; it is about developing empathy and communicating your values. Based on his experience in and out of the boardroom, and drawing on the latest in-depth research on trust, influence, and habit formation, Harris shows that being persuasive in a culture plagued by deception means rejecting the ethos of the quick and embracing the commitment of putting your truest self forward and playing the long game. Buy the book: The Soulful Art of Persuasion by Jason Harris Request a Custom Workshop For Your Company Get Free Access to Over 15 Negotiation Guides Follow Kwame on LinkedIn Follow Jason on LinkedIn Jason Harris Mekanism If you've been a listener of the show and you've gotten a lot out of our programming, you can click here to Support Negotiate Anything. Kwame Christian With Jason Harris

Transcript

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0:00.0	Hello, my friends, and welcome to another exciting episode of Negotiate Anything.
0:07.0	This show is produced by the American Negotiation Institute, and with over 5 million downloads
0:11.9	and listeners in over 180 countries, listeners just like you have made this the number one
0:17.4	negotiation podcast in the world.
0:20.3	Hi, my name is Kwame Christian and I am the founder and
0:23.2	CEO of the American Negotiation Institute. Here at A&I, we believe that the best things in life
0:28.7	are on the other side of difficult conversations and we are passionate about providing you with
0:33.6	the best content that will help you to make your difficult conversations easier, both at work
0:38.7	and at home. Lastly, I want to remind you that we offer consulting and conduct trainings, both
0:44.2	virtually and in person, all around the world. Our focus is in three main areas. First, negotiation and conflict
0:50.9	resolution, second, leadership, and lastly, diversity, equity, and
0:54.7	inclusion. Check the link in the description below to learn more about how we could work with you
0:58.9	and your team. And now, without further ado, let's jump into the interview.
1:08.2	Jason, thanks for joining us today. Hey, thanks for having me. Good to be here. Yeah, man. It's my pleasure. So how about you get it started by telling us a little bit about yourself and what you do? Sure. All right, Kwame. So I'm, my name is Jason Harris. I'm the co-founder and CEO of an advertising agency. We're Our name's Mechanism.
1:29.3	We're about 200 people, four offices.
1:36.5	We work on big brands like Ben and Jerry's Peloton, Charles Schwab, Jose Cuervo, et cetera, et cetera.
1:37.9	We got about 25 brands.
1:43.3	We do business to consumer advertising in every facet that that takes.
1:46.8	We do a lot of hardcore brand strategy and creative work.
1:52.9	And really, I've been doing advertising my whole entire career.
2:00.5	And in about 2020, I launched a book called The Soulful Art of Persuasion, and it really packages up what I learned as an entrepreneur of building a business and really my
2:06.0	foundational beliefs in approaching persuasion and becoming an influential person and how I built
	...

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