Are you spending hours creating content but still not seeing the engagement, growth, or sales you want? In this episode, I’m joined by Kristina Bartold, co-founder of The Social Snippet and High Vibe Women, to talk about how entrepreneurs can create content that builds trust, attracts the right audience, and turns followers into customers. We break down how to be “algorithm-proof”, how to choose the right platform, and the mistakes entrepreneurs make on social media. Kristina also shares why smaller audiences often outperform larger ones, how to build trust with your followers, and the underrated strategy most business owners overlook when trying to grow. Get ready to stop overcomplicating social media and start building a community that fuels long-term business growth. Check out our Sponsors: Shopify - Try the ecommerce platform I trust for Glōci. Sign up for your $1/month trial period at http://Shopify.com/happy. Indeed - Spend less time searching, and more time actually interviewing candidates who check all your boxes. Indeed is giving Earn Your Happy listeners a $75 SPONSORED JOB CREDIT to help get your job the premium status it deserves. Just go to http://Indeed.com/podcast right now and support our show by saying you heard about Indeed on Earn Your Happy. Fora Travel - Curious how to become a travel advisor and earn while you explore? Start at http://foratravel.com/happy. Zazzle - Save 25% on your first order today at http://Zazzle.com with code EARN. Monarch Money -  Get your first year of Monarch Core for half off at http://Monarch.com with code EYH. Northwest Registered Agent - Visit northwestregisteredagent.com/EarnFree and start using free resources to build something amazing. HIGHLIGHTS 00:00 Meet Kristina Bartold, co-founder of The Social Snippet. 07:15 How complementary strengths create stronger business partnerships. 10:30 What are the biggest social media mistakes keeping businesses from growing online? 17:30 The content strategy that helps build trust, engagement, and stronger connections. 19:15 How can you become more algorithm-proof? 22:00 Why you don't need to be on every platform to grow your business. 27:45 How to stand out online when you're competing with bigger brands. 32:00 The mindset shift that makes social media feel simpler and more effective. 45:30 How to set boundaries as your business and visibility grow. 56:00 Who should start a podcast and who shouldn't? 01:01:30 How Kristina helps businesses with social media & podcasting. RESOURCES Apply for the Elite Entrepreneur Mastermind HERE! Get on the waitlist for Mentor Collective Mastermind HERE! Try glōci for 40% off your first order with code HAPPY at checkout - head to getgloci.com FOLLOW Follow me: @loriharder Follow glōci: @getgloci Follow Kristina: @kristina.bartold