The Six Layers of Retail
Boutique Chat
Ashley Alderson
5 • 853 Ratings
🗓️ 3 January 2023
⏱️ 49 minutes
🧾️ Download transcript
Summary
Welcome to the last episode of the season! Today, I am joined by Sara Burks, our Director of Partnerships and Education and my partner in crime for this podcast episode. We are discussing year-end tips and preparing for 2023, as well as addressing some of the common struggles faced by boutique owners and how to overcome them.
Listen in as we dive into what happened in 2022 in the boutique industry and share our tips for making 2023 your year. We’ll be breaking down the six layers of any retail business, discussing how to sell less but make more, and sharing where many retailers fall down when it comes to sales strategy. We also talk about the exciting new changes coming to Retail Bootcamp that you won’t want to miss!
Learn More About the Boutique Hub Here: https://theboutiquehub.com/join/boutique/
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Transcript
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| 0:00.0 | Let's talk about your business, strategy, and the juicy details of what actually works, |
| 0:09.7 | from mainstream fashion to fashion on Main Street and the entire ecosystem behind it. |
| 0:14.7 | How do we scale your company and do it with the balance and the happiness that we all seek? |
| 0:19.4 | Let's hear from those insiders, experts, and strategists that actually make it happen. |
| 0:23.6 | I'm your host, Ashley Alderson from the Boutique Hub, and I can't wait to chat. |
| 0:31.5 | Hey guys, welcome back. |
| 0:33.2 | It is the very last episode of this season of the boutique chat podcast and what better rate |
| 0:39.6 | to end it than with my partner in crime Sarah Berks. Welcome back to the podcast. Yay, I'm so excited. |
| 0:46.1 | Thank you for having me and yeah, I'm pumped about this. This is going to be great. It's been |
| 0:50.9 | a minute. I feel like we've done a lot of podcasts together, but we haven't for a little |
| 0:54.8 | bit. Too busy. Time just goes so dang fast anymore, but no, this is going to be good. This |
| 1:00.4 | is going to be good. Great vision. When we get together, I feel like for these podcasts, we're like |
| 1:05.3 | in a hotel room at magic or we're these like random places and we're like, we have to tell |
| 1:10.1 | people these things. They need to know them for their business. Today we're like we have to tell people these things they need |
| 1:11.4 | to know them for their business today we're a little more organized we've got some definite year-end |
| 1:16.8 | tips some definite like what you need to do for 2023 ideas and we're just going to talk about |
| 1:23.2 | some most common struggles that we see a lot of boutique owners facing right now and how to work |
| 1:27.3 | through them right absolutely i Absolutely. I love, you know, all year round, we're in the groups and we're |
| 1:33.5 | at events and we're showing up at the markets and, you know, course, Boutique Summit, all the stuff. |
| 1:38.7 | And we have such valuable conversations with people in the industry. Small boutiques, very large boutiques, |
| 1:45.5 | brands, small brands just getting started, service providers in the industry, all sorts of |
| 1:50.0 | tech providers. And we are able to bring all of that back. And Ashley and I have these really |
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