The Single Most Important Skill for You to Master
Achieve Your Goals with Hal Elrod
Hal Elrod
4.8 • 1.5K Ratings
🗓️ 24 February 2016
⏱️ 53 minutes
🧾️ Download transcript
Summary
Regardless of your field, one of the most important skill sets to master is knowing how to effectively connect with, communicate with, and influence your clients. The formula I rely on for this – whether I'm selling, writing, or developing a podcast – is the Context Creation formula. This episode will give you the elements you'll need to implement this strategy in your life immediately.
It's changed a little bit over the years but I've narrowed the Context Creation formula to five major components:
1. ACK – Acknowledge Your Audience
2. ETW – Enter Their World
3. ENR – Enroll Your Audience
4. WIIFT – What's In It For Them?
5. ETR + BVA – Earn The Right + Be Vulnerable and Authentic
ACK + ETW + ENR + WIIFT + [ETR+BVA] = Context Creation
TRANSCRIPTS
Download the Transcript for Episode #112 (PDF)
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Transcript
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| 0:00.0 | Welcome to the Achieve Your Goals Podcast with Hell Elrod. I'm your host Nick Paul Kuski and you're listening to the show that is guaranteed to help you take your life to the next level faster than you ever thought possible. |
| 0:18.0 | In each episode you will learn from someone who has achieved extraordinary goals that most have it. |
| 0:23.7 | He is the author of the number one best-selling book The Miracle Morning, a Hall of Fame |
| 0:29.2 | Business Achiever, an international keynote speaker, |
| 0:33.0 | ultra marathon runner, and the founder of the IP success coaching.com, |
| 0:39.0 | Mr. Hal Elrod. |
| 0:41.2 | All right, goal achievers. Good morning, this is Hal-Lrod. I don't know if it's actually |
| 0:46.4 | morning where you are, but it is always morning somewhere and the morning just happens to be my |
| 0:51.5 | favorite part of the day. |
| 0:53.3 | You know, I believe that we should seize the opportunity to really enjoy every single moment, |
| 0:58.9 | but if I had to pick up favorite time of the day, right? It would definitely be morning. |
| 1:03.7 | Before we start today's podcast, which I am so excited to record for you the topic, which |
| 1:08.9 | I'm going to keep you in suspense a little bit here for a minute, because I want to take a minute to sincerely |
| 1:14.6 | thank you for being a listener of the Achieve Your Goals podcast. I don't know how |
| 1:20.2 | often I do that but you know it really means a lot to me that, |
| 1:24.8 | and maybe you're not a long time listener by the way, |
| 1:26.8 | maybe you're like, this is my first episode dude, like slow down, right? |
| 1:31.0 | But whether you're a long time listener, this is your first time, I really want to thank you. |
| 1:36.0 | Because the reality is there are so many great podcasts that you could be listening to right now, |
| 1:40.0 | many of which I'm sure you know, you probably listen to as well but but it |
| 1:43.6 | means so much to me that you invest your valuable time listening to the |
| 1:47.4 | Achievous Goals podcast yeah in other words I appreciate you more than you know. |
... |
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