The Simple Checklist You Can Use to Grow Your Business with Donald Miller
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 6 May 2021
⏱️ 32 minutes
🧾️ Download transcript
Summary
Donald "Don" Miller is an American author, public speaker, and business owner. He is the CEO of StoryBrand, a marketing company. He is also an author of personal essays and reflections about faith, God, and self-discovery. His first New York Times bestselling book was Blue Like Jazz and his latest book is called Marketing Made Simple.
Top 3 Value Bombs:
1. Here's a formula for creating a mission statement: "We will accomplish X by X because of X."
2. Wealthy people think that the company exists to make money so they can buy something that makes more money without working.
3. As you create new products, know its profitability. Also, ask if it will confuse the audience on what problem you're intending to solve in the marketplace.
Business Made Simple - On-Demand Courses to Help You Grow a Business.
Sponsors:
HubSpot: Learn how you can scale your company without scaling complexity at HubSpot.com!
BetterHelp: Don't let stress, anxiety, trauma or your own self-esteem get in the way of your dreams! Join over 1 million people who have taken charge of their mental health at BetterHelp.com/fire!
Transcript
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| 0:00.0 | Boom! |
| 0:02.6 | Shake the room, Fire Nation! |
| 0:04.5 | JLD here and welcome to Entrepreneurs on Fire, brought to you by HubSpot. |
| 0:10.3 | Today we'll be focusing on the simple checklist you can use to grow your business. |
| 0:16.5 | To drop these value bombs, I have brought Don Miller on the mic. |
| 0:20.2 | He is an American author, public speaker and business owner, and is the CEO of Storybrand, |
| 0:25.2 | a marketing company. |
| 0:26.7 | He's also an author of personal essays and reflections about faith, God, and self-discovery. |
| 0:31.2 | His first New York Times bestselling book was Blue Like Jazz, and his latest book is called |
| 0:35.6 | Marketing Made Simple. |
| 0:37.8 | In Fire Nation today, we'll talk about why you should think about your business like |
| 0:40.5 | an airplane. |
| 0:41.5 | The importance of a mission statement will also talk about the importance of creating |
| 0:45.1 | a mission statement for your business, and we'll talk about how to manage your cash |
| 0:48.3 | flow to set up your business for profitable and sustainable growth. |
| 0:51.6 | And so much more Fire Nation when we get back from thinking our sponsors. |
| 0:56.7 | Talking conversations with prospects and customers throughout all stages of their journey |
| 1:00.2 | can be tough. |
| 1:01.8 | Information gets lost between departments and your customer's experience suffers as a result. |
| 1:06.0 | HubSpot wants to change that. |
| 1:07.5 | Learn more about how you can scale your company without scaling complexity at HubSpot.com. |
| 1:13.3 | Don say what's up to Fire Nation and share something that you believe about becoming successful |
... |
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