The Silver Telegram - Taking a Stand Can Lead to Success

The Story of a Brand

Ramon Vela

Business, Entrepreneurship

5 • 145 Ratings

🗓️ 26 August 2019

⏱️ 24 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In Part 2 of this special "Brand Communication" episode, we interview communication expert and Founder & President of The Silver Telegram, Ronjini Joshua. Ramon Vela and Ronjini some of the most pressing communication/public relations challenges facing brands, startups, and tech companies.

Together they discuss: Being on honest with yourself about who is your target market, Why you can have slightly different stories for each audience, How to create a media plan, Working with Journalist and bloggers, Making sure to have target goals, Provide customers with experience, Start planning for next year NOW, What is your share of voice and how to grow it, Building your own personal brand, Wy Taking a stand vs. middle of the road can lead to success and much much more.

Join us as we interview Ronjini Joshua in Part 2 of this episode and hear her share the inside story of a brand.

For more on The Silver Telegram visit: https://thesilvertelegram.com/

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Transcript

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0:00.0	Recorded at the Retention Science Studios.
0:08.4	This isn't your average entrepreneur or e-commerce podcast, and I'm not your average host.
0:14.9	My name is Ramon Vela, and this is the story of a brand.
0:28.2	Hey, thanks very much for joining us today.
0:30.1	This is going to be a fantastic episode.
0:34.3	However, before we begin, I have something kind of serious to talk to you about.
0:39.8	Now, did you know that on average 15% of online credit card payments get declined?
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1:14.0	.io slash POD. You know what stinks? It's spending all your freaking money on driving
1:20.8	traffic to your site, but only converting one or maybe two percent of them to sales. Now, this is a
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1:41.3	the story of a brand listeners.
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1:51.2	dot com forward slash c f again that's pr i v y dot com forward slash c f if you're always being authentic to the true purpose of the brand, I think that's a good
2:05.3	place to be.
	...

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