Today on the Colin and Samir show, we are talking about the most successful creator on TikTok.

He goes by the name, Cobby Lame.

He has 114 million followers and eight out of the top 25 most like TikToks on the platform are his.

That's more than any other creator on the platform.

Okay, so if you want to go check out Kabi, you've probably seen him,

but just go on to TikTok, type in K-H-A-B-Y. It's K-H-A-B-Y. Once you type that in,

you'll find him. And if you want to follow along, you can either check out his TikToks,

or you can check out this episode on our YouTube channel. Today we're talking about his fascinating story. He had exponential growth

in a very short amount of time. And the interesting thing about Cotby lame, you'll never hear him

speak. His videos are completely silent. He doesn't say anything. But a lot of what he's doing and how

he's grown applies to all creators and creators of all types. You don't have to just be a video

creator to pull lessons away from how Cobby has grown

to have such global appeal.

If you are unfamiliar with him,

his format, his genre is basically poking fun at life hacks.

But life hacks that actually overcomplicates situations

rather than make them easier.

We covered Cobby in the published press a couple months ago,

actually around the time that he had 65 million followers on TikTok now. I mean, he's almost doubled.

But if you want to be in the know about everything that's happening in the creator economy,

subscribe to the published press. It's our newsletter that we send out two times a week covering the

top three stories in the creator economy.

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