Today on the Colin and Samir show, we are interviewing YouTube's chief business officer, Robert

Kinsel. The boss man. I think he's all of our bosses. Technically, he is our boss. So we got to connect

with Robert to talk about the future of YouTube, how creators are viewed on the platforms,

alternative monetization, like how are people making money outside of advertising, and really just

understanding where is

YouTube going over the next 10 years? And how is YouTube stacking up against some of the other

platforms? Who are starting to invest a lot of money in creators? One of the most interesting things is

that we ran a bunch of polls across Twitter and YouTube. The most striking poll was we asked

people if they'd rather have

5 million TikTok followers or 50,000 YouTube subscribers. 51% of those people chose 50,000 YouTube

subscribers. That's crazy. The majority of people would choose to have that many less followers.

And what you're starting to see is also anyone who makes it

on any of the other apps kind of graduates to make their career on YouTube. And there's a reason for that.

So we dive into that with Robert. And really, it's an awesome opportunity to talk to someone who's

at the executive level at one of these platforms. And the platform that we've made a career on for the past 10 years, what would you be doing in a world

without YouTube, Colin? In a world without YouTube? Yeah. What would you do if YouTube didn't exist?

Well, you know, like I've said before, I thought I was going to be a banker just because everyone went

into finance where I'm from. I think you would be not a great banker. Oh, I totally wholeheartedly agree. I'd be a terrible banker. Yeah.

Yeah. I would be losing people's money all the time. Yeah, it wouldn't be good. Right.

So I don't know. Okay. I guess I'd be lost. All right. So without Robert, we'd all be lost.

Exactly. All right, this is our conversation with YouTube's chief business officer, Robert Kinsel.

I think the first thing we'd love to hear from you is, you know, obviously we know you're the chief business officer, but what exactly does that mean?

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