If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible. It's profitable. So

what's next? What's next is simple. It's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable. For nearly

50 years Patagonia has given a damn about people and the environment. Find

more at Patagonia.com slash stories.

You're listening to The Derbacteria, a production of duct tape then beer, with

additional support from Kuat Raks because you love your bike and athletic

greens. The daily drink for healthier you.

On a mile January day last year, I called my twin sister to ask if she wanted to

hike the John Mirror Trail with me. Four weeks off the grid, 211 miles, 45,000

feet of climbing. Becca has a bum knee from a rugby accident back in college.

She has a wonky hip, a two year old, and a full-time job. On top of that, she and

her family would be relocating from Salt Lake City to Corvalus, Oregon at the

same time we'd be due to hit the trail. Needless to say, I didn't expect her to say

yes, but she didn't hesitate. Her voice warned with excitement as we planned

our adventure. We'd both take time off our jobs and Becca would fly to LA where

I lived and we'd drive together to the trailhead. It was a stunning route,

arguably the most beautiful portion of the PCT. We'd both hike sections of that

trail many times, growing up in the Pacific Northwest, so it would be a home

coming of sorts. Most importantly, we'd be doing something remarkable to honor

...