If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible. It's profitable. So

what's next? What's next is simple. It's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable. For nearly

50 years Patagonia has given a damn about people and the environment. Find

more at Patagonia.com slash stories.

You're listening to the dirt factories, a production of duct tape then beer, with

additional support from Kuwait because you love your bike. A.G.1, foundational

nutrition that supports whole body health and yeti products built for the

wild. The waitress told me it's the most visited national park in the

country and instantly I knew I was an asshole. I just know too much about this

shit. Acadia that year was the ninth most visited park in the system. At 2 and

a half million visitors a year, seven and a half million people less than the

actual most visited. The great smokies. She told me that she'd made her first

voyage into the park the week prior, although she'd worked his season will help

for the past three years. We were maybe at most five miles from the entrance. I

told her that I'd started in Montana some 2,600 miles away. She was surprised.

I'd come all that way just for a park. I didn't tell her that I've been to

51 of the 59 US national parks from remote Alaska to the Florida Keys, from a

volcanic crater on Maui to that big bend in the borderlands of West Texas. I didn't

tell her about the toenails I'd lost while hiking in canyon lands or about

...