If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible. It's profitable. So

what's next? What's next is simple. It's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable. For nearly

50 years Patagonia has given a damn about people and the environment. Find

more at Patagonia.com slash stories.

You're listening to the dirt factories, a production of duct tape then beer, with

additional support from Kuwait because you love your bike. A.G.1, foundational

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wild.

Okay for the record Cordelia who are you? I'm sorry. Let me start. I totally

botched that. Wait wait who are you? I'm Cordelia. Okay you are the person who

drags piano through the Wyoming snow for fun right? Okay and also a new

member of the diaries team. That's true. I know I'm just giving you a hard time.

Cordelia we are really psyched to have you be a part of this team and we're

psyched to hear from you moving forward. Pretty awesome to have you here. So thanks

for it. But let's talk about today's show. Let's come on. Stay on standpoint Cordelia.

Okay. Okay. So, Climb for Clean Air, Race for the Cure, Cycle for Survival.

Janses are you probably heard of an event like one of these? Yep I totally have.

So there are a ton of events out there that follow kind of a similar formula. So

insert your activity, insert your problem that could use some extra funding and

...