If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible, it's profitable.

So what's next? What's next is simple, it's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable.

For nearly 50 years, Patagonia has given a damn about people and the environment.

Find more at Patagonia.com slash stories.

You're listening to The Dirt Pack Darius, a production of Duck Tape Than Beer,

with additional support from Kuat Racks because you love your bike, rumple, blankets

and gear for everywhere, and athletic greens, the daily drink for a healthier

you. I can feel blisters forming on both my Achilles

tendons. We are zigzagging up Curtin Mountain in Slovenia's Julian Alps in the

middle of another eight hour hiking day. It's my first time hiking in Slovenia

since moving to my boyfriend rocks home a year ago. The landscape ahead is

foreign to me. Loose gravel scree slopes, massive grey boulders, even the cloud

patterns are unfamiliar. But the view of the lake now 50 meters below is

familiar. The reflection of pine trees on glassy water and the golden

tamaract trees dotting the surrounding forest.

This scene reminds me of home. It reminds me of the lakes and forests of Ontario

where I grew up and a painful lump settles in the back of my throat.

Something that hurts as much as the sharp persistent jab of hiking boot on

Rojillo. I'm homesick and the feeling is new to me. But what's worse than just

...