If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible, it's profitable.

So what's next? What's next is simple, it's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable.

For nearly 50 years, Patagonia has given a damn about people and the environment.

Find more at Patagonia.com slash stories.

You're listening to The Dirt Pack Darius, a production of Duck Tape Than Beer, with

additional support from Kuat Racks because you love your bike, rumple, blankets

and gear for everywhere, and athletic greens, the daily drink for a healthier

you.

Before that day on the cliffs above the river, failure was always personal. There

was a time I trained for a year but still lost the mountain bike race. The time I

applied to all those dream jobs but never heard back. The time I was too

scared to ski the shoot and waited until everyone else flew past before I took

the easier way down and hoped they didn't see. All those times failure had been

about individual defeat. When I started climbing, failure seemed just as

personal. You're not always going to make it up that pitch. And for my first year

of climbing, that's how it went. While in Rumney the morning after a storm, I

only made it halfway up a soggy face before crying out for my balayer to

lower me. But on a cliff above Rylade Beach, I fought the voice in my head that

whispered, you're not strong enough to climb this until I balanced on a

...