If the first 50 years were an experiment, to prove that a business could be

responsible and successful, turns out it's not just possible, it's profitable.

So what's next? What's next is simple, it's human power and it's finding the joy

in doing difficult things. What's next is turning capitalism on its head and

putting all our money where our mouth is. What's next is unstoppable.

For nearly 50 years, Patagonia has given a damn about people and the environment.

Find more at Patagonia.com slash stories.

You're listening to The Dirt Pack Darius, a production of Duck Tape Than Beer,

with additional support from Kuat Racks because you love your bike,

rumple, blankets and gear for everywhere, and athletic greens,

the daily drink for a healthier you.

Dream Lines. In our world of adventure, we cherish past cut through improbable terrain.

They're big, bold and unique. Sometimes they're a line across the landscape,

up a mountain, or down a river. The people we consider great athletes look for

them in the natural world. At nights, they scan Google Earth for that perfect

galar and then travel to the end of the Earth to ski it. Sometimes they look

up from El Cap Meadows towards the sheer face of El Capitan and search for an ideal.

They brainstorm around campfires, they come up with ideas, and they try to make them realities.

And sometimes it works like Tommy called Walsh Dogg a creation of the Don Wall,

or Alex Honolts Free Soul of Free Rider. This last year, Hillary Nelson and Jim Morrison

skied the ridiculous dream line off of Lotsie. Literally, it's been called the dream line.

And it looks like what a big mountain skier would think up in their imagination

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