This is the Cato Daily Podcast for Friday, July 10th, 2015.

I'm Caleb Brown.

Why are Republicans so bad at courting a generation that may well be very receptive

to a free market limited government message.

Mistakes for elections for decades hangs in the ballots.

Kristen Soltis enters and presents a portion of the young person's mindset in her new book,

This selfie vote.

We spoke this week.

In your research, what do you find to be the most compelling

and likely affecting difference between millennials and older voters when it comes to how they

express their politics.

I don't know that there's any one particular variable.

I think a lot of it is you can boil it down to two things.

Culture and technology.

So young people are using technology and social media in ways that their parents or grandparents never could have dreamed of

to share their opinions to get information to connect to organize and then culturally the way they think about things like family

religion community what it is to be right and wrong those things are all a little

bit different for this generation as well so it's hard to boil it down to one thing,

but I think the two groups that I look at are

how they look at things in terms of technology

and then how they experience culture.

So you also, in your book, talk about how young people tend to either reject or not

...