The Seinfeld Incentive Strategy Any Business Can Use with John Dwyer
Entrepreneurs on Fire
John Lee Dumas
4.8 • 4.1K Ratings
🗓️ 5 February 2026
⏱️ 32 minutes
🧾️ Download transcript
Summary
John Dwyer is a direct response marketing expert who convinced Jerry Seinfeld to front a record-breaking banking campaign - and now helps businesses attract customers using powerful incentive-based marketing strategies.
Top 3 Value Bombs
1. Stop marketing on price and start marketing on incentives that shift attention to value instead of discounts.
2. Direct response marketing lets small businesses compete with giants by generating measurable results fast.
3. The right incentive can completely flip buying behavior and dramatically increase conversions without lowering margins.
Check out John's website to learn more about the incredible offer - Incentive Marketing Playbook
Sponsors
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Quo - The #1-rated business phone system on G2 with over 3,000 reviews! Try QUO for free PLUS get 20% off your first 6 months when you go to Quo.com/fire! Quo — no missed calls, no missed customers.
Transcript
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| 0:00.0 | Boom. Shake the room, Fire Nation. JLD here and welcome to Entrepreneurs on Fire. |
| 0:07.7 | Brought to you by High Level, the all-on-one sales and marketing platform. |
| 0:11.4 | Today we'll be breaking down the Seinfeld incentive strategy any business can use. |
| 0:16.2 | And to drop these value bombs, I are brought to John Dwyer in the EO Fire Studios. |
| 0:19.7 | John is a direct response marketing |
| 0:21.4 | expert who convinced Jerry Seinfeld to front a record-breaking banking campaign and now helps |
| 0:26.2 | businesses attract customers using powerful incentive-based marketing strategies. |
| 0:30.8 | And today we talk about direct response marketing, the number one marketing mistake, |
| 0:34.9 | incentive-based marketing, the incentive playbook, and oh, so much more. |
| 0:38.9 | And a big thing of us watching today's episode goes to John and our sponsors. |
| 0:44.1 | Shopify is the commerce platform behind millions of businesses around the world. |
| 0:48.6 | Start your business today with the industry's best business partner, Shopify, and start hearing |
| 0:53.0 | sign it for your $1 per month |
| 0:55.5 | trial today at Shopify.com slash on fire. Go to Shopify.com slash on fire. |
| 1:04.1 | Are you ready for the ultimate all in one platform for entrepreneurs, marketers, coaches, |
| 1:09.4 | and agencies, build funnels, automate follow-ups, |
| 1:12.6 | manage clients, and even white label your own software, say hello to our featured partner |
| 1:18.6 | high level and visit high level fire.com to start your free trial today. |
| 1:27.3 | J.D. Say what's up to Fire Nation and share something that you believe about becoming |
| 1:33.4 | successful that most people disagree with. |
| 1:37.2 | I don't know about how many people disagree with this, but I would suggest, John, |
| 1:41.2 | that if you want to be a true entrepreneur, then hang around with |
... |
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