Do you have problems creating interest where people are even

keeled happy with what they're doing today, how they're doing

it, who they're doing it with, and show no interest, no

curiosity. How do you deal with that? How do you change that?

How do you get them a little bit curious? That's what we're

going to be talking about today. And this one you may at first

think, oh, this doesn't apply to me. I'm not in med

device. Well, neither am I, but I still got a lot out of this.

And this is what I think a lot of people are missing today in

sales, that for me to learn something, the person has to be my

age, my background, my industry, my hair color, my gender,

otherwise, it doesn't apply to me. Well, that's kind of short

sighted and selfish. We can learn from so many people, both

good things and bad things. Today we're going to learn some good

things, though. We've got a gentleman on who is both very

interesting, fun to talk to, great storyteller, and his

background a little unusual, basketball coach,

turned sales rep. Like most of us, we got into sales, kind of

fell into it. Don't we all kind of fall into it? We, you know,

for me, it was like, oh, I saw how much money they were making.

And I was like, I like that. I like to have in control over my

income. Yours might be a little bit different. Maybe you like

...