On this episode of the Playbook, I have John Rulin, founder and author of Giftology.

It's the new psychology of gifting. You have to learn it here. We'll go over the three

guidelines to gifting, how to be abundant with your gifting, when, who, and what to give

right here on entrepreneurs, the Playbook. This is Entrepreneurs the Playbook.

For each week, I bring you some of the greatest athletes, celebrities, and entrepreneurs

to talk about their personal and professional playbook to success and what made them champions

on the field and in the boardroom. I'm your host, David Meltzer.

I have John Rulin, he is the founder and author of Giftology, and we are so excited

to have you here. Obviously, the whole premise of my life is giving, and you've been able not

only to create a business out of giving, providing value, being of service, but you actually

even wrote a book and now create content that is part of my program, meaning I'm here to

empower for a billion people to be happy and the way that we do that is to be a service

and of the value. What was it about the idea of being a value and service of giving

that helped to inspire you to create a business and content around gifting?

Yeah, well, like a lot of things, it's desperation, right? Like a lot of things are born out of

necessity, and I was a poor farm kid growing up in the middle of nowhere as well, and I hated being

poor, and when I went to Malone, we were talking before the show started, Malone University,

I went and dated this girl, and her dad was this brain-making attorney, and he was super generous.

He would like find a deal on noodles by like a semi-load, and I saw how people flocked to

Paul with their ideas, their referrals, their connections, and I looked at Paul and I'm like,

I want to be 60 at the time. I was 20. I was like, I want to be Paul someday.

And so you notice when people were generous, when you grew up poor, and so I started to mimic

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