You are listening to conversations with Nathan Latka, where I sit down and interview the top SaaS founders, like Eric Wan from Zoom.

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So this is our setup on Google Ads, and we upsold the existing customer base.

All right, so over the next 20 minutes, I'm going to talk about the very beginning, what

we knew when

we only had about a million in gross sales.

I'm going to explain a little more about the value proposition at Wing Assistant, about the

market who we're selling to, and about grabbing the bottom of the funnel business.

Next one, I'll dive into how we always have efficiency on top of our minds, how we were hyper-responsive, especially in the beginning as co-founders, how we set up our analytics specifically, and then how we hunted inefficiencies to make really every dollar count.

And then we ultimately cracked 25 million in gross sales by multiplying the success with

the magic ingredient and ultimately also beating Google on a small scale.

This is our...

No laser pointer.

Okay, well, this is our revenue graph.

So we got a seed round in early 2021, 2.1 million, and that really enabled us to spend a lot in marketing, to hire a growth marketer.

And up to that point, we really only bootstrapped. So I'm going to talk about spend a lot in marketing to hire a growth marketer.

And up to that point, we really only bootstrapped.

So I'm going to talk about the bootstrapping part, and what you see here is basically

all thanks to that foundation that we had in the beginning.

...