The Secret to Theatrical Marketing: Day with Dan Kennedy (3 of 4) | #Marketing - Ep. 17

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 12 March 2025

⏱️ 41 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, we’re diving deeper into how to break into a market, dominate an industry, and attract massive attention - even if it means creating controversy along the way. This is part three of my Day with Dan interview from Funnel Hacking Live 10, and today, we’re talking about the power of positioning, theatrical marketing, and leveraging opposition to your advantage. If you’ve ever wondered why some brands skyrocket while others stay stuck, this episode reveals the hidden playbook behind disruptive marketing. The truth? The biggest names in business didn’t just fit in… They made themselves impossible to ignore!. Key Highlights: Why every successful disruptor needs a big villain - and how to position yourself against it The power of stunts and theatrical marketing (and why playing it safe is the fastest way to be forgotten) How controversy fuels attention, authority, and customer loyalty Why industry opposition can be your greatest asset (if you know how to use it) The psychology behind “restless natives” - the hidden market waiting for someone to challenge the status quo Most entrepreneurs focus on gaining approval, but the real winners embrace resistance. The biggest opportunities don’t come from playing by the rules - they come from rewriting them!! If you’re looking to build an unshakable brand, create movements instead of just marketing, and use opposition as a growth strategy, this is the episode you need to hear! https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This March streamed Sky Sports Big Weekend on now. F1 roars back to life with Hamilton's first race in red. Newcastle and Liverpool clash in the Carrabout Cup final. Sunday is war to war with incredible football, including the old firm showdown between Celtic and Rangers and a fierce London Derby as Arsenal host Chelsea. Then Golfs elite ring guaranteed drama at the players
0:21.2	championship. The March big weekend. Get Sky Sports available with no contract on now. 18 plus UK only
0:27.8	broadband 2.5 megabytes per second required. This episode is brought to you by the current account
0:33.4	switch service. Running a small business comes with all sorts of ups and downs. So the last thing
0:39.1	you need are unwanted surprises, just like when you switch bank accounts. That's why the current
0:44.2	account switch service guarantees against any shocks, stresses, and wait, have we been charged
0:50.4	for 3,000 pens instead of 30 moments? Find out more at current account switch.co.
0:56.6	com. Do you have a funnel but it's not converting? The problem 99.9% of the time is that your funnel is good,
1:05.4	but you suck at selling. If you want to learn how to sell so your funnels will actually convert,
1:09.7	then get a ticket to my next selling online event by going to sellingonline.com slash podcast.
1:14.4	That's selling online.com slash podcast.
1:17.9	This is the Russell Brunson Show.
1:22.7	What's up, everyone?
1:23.6	This is Russell.
1:24.2	Welcome back to the show.
1:25.0	Excited to be hanging out with you guys and Dan Kennedy today.
1:31.7	We are moving on to part three of my day with dan interview from funnel hacking live 10
1:36.4	and hopefully enjoyed number one number two if you missed them i'd go back and do it it's all part of a two hour series we did all about like becoming the radical in your market in your industry and changing
1:40.5	everything and getting people to follow you and uh it's, I don't know, Dan Kennedy is the best.
1:44.9	I love it.
1:45.4	So if you are not our Dan Kennedy student or fan yet, hopefully these interviews are helping
1:51.2	you.
	...

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