Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 10 March 2025

⏱️ 45 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In this episode of The Russell Brunson Show, we’re continuing the Day with Dan series from Funnel Hacking Live 10 in Las Vegas. If you’ve ever wondered how to truly disrupt your market, attract the right customers, and position yourself as the go-to authority, this episode is for you. Dan and I dive into the three core marketing and sales strategies that separate industry leaders from everyone else. Most entrepreneurs follow outdated rules without realizing they were designed to keep them stuck. But when you challenge the status quo, you gain the power to rewrite the game in your favor. It’s a crazy secret that so many entrepreneurs miss, and you have to learn it! Key Highlights: The Radical Big Idea - why every market leader has a bold message that cuts through the noise The Heretic Position - how challenging the industry “experts” instantly attracts loyal customers The Man on the White Horse - why disrupting the market isn’t enough, you need to provide the right alternative Why most sales managers and industry insiders give bad advice, and how to use that to your advantage The secret to handling criticism, backlash, and negativity when you start shaking things up How to turn frustrated, dissatisfied customers into raving fans who buy from you over and over Success in marketing, sales, and business isn’t about following the rules, it’s about rewriting them. If you’re ready to take control, flip the script, and build a business that actually works, this is an episode you can’t afford to miss. https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello Blue Skies. Hello moving onwards and upwards. Hello, taking control of your money. Say hello to tax-free investing. Open a Stocks and Shares ICER and act by the 5th of April to get 100 to 3,000 pounds cashback. Cargreaves lands down. Hello Life. Register and add or transfer 10,000 pounds plus.
0:24.0	You may get back less than you invest and tax benefits vary. For terms and conditions,
0:27.5	see hl.com.uk.uk.org slash ICA. Now, obviously if you want to sell stuff online, you're going to
0:32.8	need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels.
0:36.9	ClickFunnels is the
0:37.6	number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine to five
0:42.4	and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the
0:47.3	doer, and you can get a free 14-day trial by going to ClickFunnels.com slash podcast right now. That's click funnels.com slash podcasts.
0:54.7	ClickFunnels, because you're one funnel away from changing the world.
0:58.5	This is the Russell Brunson show.
1:03.2	What's up, everyone?
1:04.1	This is Russell.
1:04.6	Welcome back to the show.
1:06.0	I hope you enjoyed last episode.
1:08.2	You had a chance to sit in at Funnel Hacking Live, the VIP Day with my interview with Dan
1:12.1	Kennedy.
1:12.7	We had a chance to dive in some really cool things.
1:15.2	And the feedback so far from you guys have been awesome.
1:17.5	And that was just part one of four of my two-hour interview I did with Dan.
1:20.3	So today we're going to jump into part number two.
1:22.9	And this is going to be a really fun one.
1:24.8	Some of the key highlights you're going to learn about during this interview.
	...

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