Make Your Business Impossible to Ignore: Day with Dan Kennedy (4 of 4) | #Marketing - Ep. 18

The Russell Brunson Show

Russell Brunson

Business, Marketing, Entrepreneurship

4.8 • 836 Ratings

🗓️ 17 March 2025

⏱️ 44 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

In today’s episode of The Russell Brunson Show, we wrap up the final installment of Day with Dan, where Dan Kennedy and I dive deep into the sales and marketing formula behind market disruption, radical positioning, and how to attract massive attention (whether positive or negative) to dominate your industry. If you’ve ever asked yourself how industry titans like Steve Jobs, David Ogilvy, and Joe Rogan built unstoppable brands, this episode uncovers the repeatable blueprint behind their success. The reality? Becoming a true authority isn’t about playing it safe, it’s about challenging the status quo, embracing controversy, and strategically leveraging both support and opposition to your advantage. Key Highlights: Why all market leaders follow a formula - and how you can apply it The critical role of books, media, and controversy in building industry authority How opposition drives traffic and makes you impossible to ignore The real reason most entrepreneurs fail to break through, and how to avoid their mistakes Why staying “neutral” is the fastest path to irrelevance How to strategically use media, podcast guests, and partnerships to amplify your brand The biggest mistake entrepreneurs make? Trying to avoid criticism. The truth? Every industry leader, from Tony Robbins to Donald Trump, used controversy as fuel to grow. If you want to step into your man on the white horse position and become the recognized authority in your market, this episode is a masterclass in how it’s actually done. Don’t miss the conclusion of Day with Dan! https://sellingonline.com/podcast https://clickfunnels.com/podcast https://www.nobsletter.com Special thanks to our sponsors: NordVPN: EXCLUSIVE NordVPN Deal https://nordvpn.com/secrets Try it risk-free now with a 30-day money-back guarantee! Northwest Registered Agent: Go to northwestregisteredagent.com/marketingsecrets to start your business with Northwest Registered Agent. LinkedIn Marketing Solutions: Get a $100 credit on your next campaign at LinkedIn.com/CLICKS Rocket Money: Cancel unwanted subscriptions and reach your financial goals faster at RocketMoney.com/RUSSELL Indeed: Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/clicks Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello Blue Skies. Hello moving onwards and upwards. Hello, taking control of your money. Say hello to tax-free investing. Open a Stocks and Shares ICER and act by the 5th of April to get 100 to 3,000 pounds cashback. Cargreaves lands down. Hello Life. Register and add or transfer 10,000 pounds plus.
0:24.0	You may get back less than you invest and tax benefits vary. For terms and conditions,
0:27.5	see hl.com.uk.uk.org slash ICA. Now, obviously if you want to sell stuff online, you're going to
0:32.8	need a good funnel. But if you want a great funnel, then you're going to need to use ClickFunnels.
0:36.9	ClickFunnels is the
0:37.6	number one funnel builder in the world, helping more first-time entrepreneurs to leave their nine to five
0:42.4	and to launch their dream than any other company on earth. ClickFunnels was built for the dreamer and the
0:47.3	doer, and you can get a free 14-day trial by going to ClickFunnels.com slash podcast right now. That's click funnels.com slash podcasts.
0:54.7	ClickFunnels, because you're one funnel away from changing the world.
0:58.5	This is the Russell Brunson show.
1:03.4	What's up everybody?
1:04.4	This is Russell.
1:05.0	Welcome back to the show.
1:06.1	And this is the exciting conclusion of our series with Dan Kennedy.
1:09.9	And if you guys, again, if you don't know Dan
1:11.7	Kennedy was my first mentor. He's how I learned marketing and sales was originally all from Dan.
1:17.4	And I'm so honored to have him that this year's Funnel Hiking Live. We had a whole VIP day with him
1:20.8	and I've been sharing with you guys my two hour interview with him on stage. And it was cool.
1:24.7	It's like, I don't talk a lot. I ask a question. I sit back and let Dan do the delivery and hopefully you got a lot from this, uh, this interview so far. Again, we're on
1:31.7	part number four right now. And in today's episode, we're going to wrap up the final installment
1:35.6	of the interview. Dan and I are going to deep dive into sales and marketing. Uh, the formula is
1:40.5	behind market disruption, radical positioning, how to attract massive attention, whether positive or negative, and how to dominate your industry.
	...

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