THE SECRET TO TAKE YOUR WEAKNESS AND TURN IT INTO YOUR STRENGTH IN B2B SALE
The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.
Brian Burns
4.8 β’ 1.2K Ratings
ποΈ 25 October 2022
β±οΈ 50 minutes
ποΈ Recording | iTunes | RSS
π§ΎοΈ Download transcript
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| 0:00.0 | In sales, we have challenges now, don't we? We have obstacles, both internal with the company |
| 0:09.2 | and our customers, as well as ourselves. That's what we're going to be talking about today, |
| 0:14.5 | is how do you take these challenges and either ignore them or have them fuel our drive, our motivation, our determination, our |
| 0:27.7 | resilience, our grit. A lot of us tend to do the opposite, and that's a big mistake, |
| 0:36.5 | because we all have them. You might be too old, |
| 0:41.0 | you might be too young, you might be this or that, whatever it is. And I hear them all the time. |
| 0:46.8 | And if you focus on them, they become bigger, not smaller. What we have to do is decide what we want and use everything that we have and don't have |
| 1:01.9 | to drive us towards our goal. |
| 1:06.6 | Now, I don't talk much about this on the podcast. |
| 1:10.4 | I'm much more about strategy and process, attributes, and skills to develop. |
| 1:18.2 | And this kind of fits into it, but you're also going to say, wow, this guest today |
| 1:27.1 | really had to overcome quite a bit. |
| 1:31.3 | And instead of it being the reason not to do it, it became the reason to do it. |
| 1:40.2 | And ask yourself, what am I putting in my own way? |
| 1:47.9 | I hear it all the time. |
| 1:50.9 | And it's not only in your way, but you're building it up instead of finding a way |
| 1:58.7 | or either around it and ignore it or have it drive you. |
| 2:05.4 | Have it you prove other people wrong. |
| 2:09.1 | It's up to you. |
| 2:10.6 | This mindset that we have needs to be developed every day, almost all day, because as soon as we let one little thought |
| 2:22.2 | of weakness, excuse, rationalization, false belief, or superstition to get into our head, |
| 2:31.6 | it just expands and expands and expands. |
... |
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