Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

The best protection you have against failure is personal branding.

If a project or your business fails, you always have your personal brand to fall back on.

It is likely you will have several different careers and businesses over the next 20 years.

You will probably be selling stuff that doesn't even exist into markets that haven't even

been built yet. The one thing that will keep you competitive and valuable, no matter how the market

evolves, is your personal brand. The best protection you have against failure is personal branding.

Here are the next two steps for shaping your personal brand into a monument of your life's vision

and mission. Let's move on to the next step of a five-point

personal branding game plan. If you remember from yesterday, step one was to select your word

and pick your brand. So with that, let's move to step number two. Develop your personal brand statement.

This is who you are, what you do, and whom you serve. Get it down

to, let's say, as simple as a LinkedIn headline. My previous LinkedIn headline was all over

the board. Entrepreneur, private equity investor, advisor, best selling author, keynote speaker,

and founding publisher and former editor of Success Magazine.

Clear as what, mud, right? Lots of who, but know what or even to whom.

Now it reads simply Success Mentor to CEOs and High Performing Achievers.

Ah, much better. Who, what, and whom, all in 53 characters versus 145.

Now it's your turn. Paste your new and improved LinkedIn headline into the comments below.

And here's step number three. Package your brand. Every great brand is a narrative. It should be compelling and awe-inspiring story, one that

instructs and arouses and illustrates and illuminates. Think of any great brand. Apple, Nike,

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