Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

So we're in the midst of a series, taking all the parts and pieces of your greatness and packaging it into a great personal brand.

So far, we've discovered your one word brand identifier.

Secondly, we turned it into a who, what, and whom headline and brand statement.

And third, we packaged it up to craft your brand story.

Now, we have to market your brand and leverage your brand value.

So here's step number four.

Distribute your brand.

Anywhere and everywhere, share the stories that make up your personal brand.

Who you are, what your passion is, what you do, what you stand for, who you serve, and what makes you unique and distinctive.

Right now, go check your website, blog,

Facebook page, Twitter page, LinkedIn page, YouTube channel. Do they all tell your brand story?

And is it consistent? Your story should be featured on all your brochures and all your

marketing pieces. Make sure you talk about your story in articles that you write, speeches that you

give, and sales presentations that you make. You will notice that since I've evolved my brand this

year, I talk a lot about my brand statement of existing to be a guide for those who choose to

be the exception, often and everywhere, as you should do. As Jim Rohn would put it, talk about

things that matter, value-driven brand stories, to people who care your target market.

Next is step number five, reinforce your brand. This is the hardest part as it is a 24-7

365 job. This means living your brand. Imagine yourself as a giant billboard,

constantly walking around and always visible. Everyone around you is looking and reading your

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