Welcome to Darren Daly on demand, your most trusted resource to help you become better every day.

Here's your success mentor, Darren Hardy.

If I asked you to describe yourself in one word, what would that word be?

Do you have the word yet?

Now, what one word do you think others would use to describe you?

Is it the same word? That word is your reputation. It's your personal brand. Is that the brand

you want and need to accomplish your goals in your marketplace? If not, that could be what's holding you back.

You see, the world is changing all around us.

Have you noticed?

The 40-year-old job security is a laughable memory.

Pension? Social Security?

Hilarious.

No, in this day and age, you have to create your own security.

You already know that.

That's why you show up here each

morning for our mentor chats. In this whirlwind of change, the only thing that is constant

and is your greatest asset, no matter what the future holds, is your personal brand. It is

your only security for your future. It is time that we build your brand, the one you want and the one that you

need for your greater future. First off, let me dispel what you might think a personal brand is.

It is not your business card, your brochure, your website, or magnetic car signs. Your personal

brand is the powerful, clear, positive idea that comes to mind whenever other people think of you.

It is what you stand for. It is the values, the abilities, the actions that others associate you with.

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