THE SECRET TO LEVERAGING EXECUTIVE TO CLOSE HUGE DEALS FASTER

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

Brian Burns

Careers, Business

4.8 • 1.2K Ratings

🗓️ 3 February 2023

⏱️ 39 minutes

🔗️ Recording | iTunes | RSS

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Summary

Here is a FAQ Video on the Courses: https://youtu.be/0F7imrzjXWs Here is a deep dive into which course is best for you: https://youtu.be/JM_jgS8M-iU https://www.b2bRevenue.com - Get Your Free E-Book on How Companies make Decisions. FAQ: 1 YEAR ACCESS, PAY MONTHLY OR ANNUALLY NOT A SUBSCRIPTION OFFICE HOURS EVERY OTHER WEEK VIA ZOOM. 1 HOUR GROUP Q&A. UNLIMITED 1-ON-1’S ARE FREE AS LONG AS THEY CAN BE SHARED IN THE COURSE. 1-ON-1 ARE FULL ACCESS ON DAY ONE - NOTHING IS GATED OR TIME RELEASED. ALL CONTENT IS VIDEO BASED AND SELF PACED I RECOMMEND TAKE COURSE ONCE WITHOUT NOTES OR APPLYING IT SO YOU UNDERSTAND THE BIG PICTURE FIRST. THEN TAKE AND APPLY IT STEP BY STEP. YOU START WHEN YOU WANT AND GO AS FAST OR SLOW AS NEEDED. Email me additional questions: briangburns@me.com — SAMPLE EMAIL TO EXPENSE THE COURSE MGR, I have been listening to the brutal truth about sales podcast for X months and it speaks to the issues we face. They currently offer a course that includes video instruction, group Q&A and One-on-One coaching. I’m committed to my own personal development and would like your help in expensing the course. It would pay for itself if I closed only one new deal of $X value. Please let me know by Friday if I can move forward with this 1 year course. Thanks, ME Here are some student interviews from the courses: ———————————————————————————————————— Audible 30 day Free Trial: http://www.audibletrial.com/BrutalTruth Listen to The Sales Questions PodCast: https://itun.es/i67d3Ry Listen to The B2B Revenue Leadership Show: https://itunes.apple.com/us/podcast/b2b-revenue-leadership-show/id1174976428?mt=2 Twitter: @briangburns LinkedIn: Brian G. Burns Facebook: Brian Burns YouTube: Brian Burns SALES PODCAST

Transcript

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0:00.0	Well, we've never covered this topic in the podcast in all these years, but it is a critical
0:06.1	part, especially when you're closing large complex sales.
0:10.6	It's how do you leverage the executives, the managers in your company to speak with their
0:16.5	peers at your prospects company?
0:20.3	Now it can be insanely powerful, but there's lots of issues associated with it, is it the
0:26.2	right time, is it the right person?
0:29.0	Are they prepared properly?
0:31.0	Are your expectations set for both people on both sides?
0:35.8	I'll have some stories after the interview of both good times and bad times with this
0:40.8	approach, but it can be equally powerful and a little dangerous sometimes, but if you're
0:47.8	going to close large complex sales, it's something that you should probably become good
0:54.6	at.
0:55.6	If you have those types of people within your company who have that talent and skill,
1:01.5	so before we get in, make sure you're checking out the other podcast sales questions brutally
1:06.4	honest answers.
1:08.0	The best of the brutal truth, and when you see my stuff fly by on LinkedIn, give it a
1:13.2	little like, a little comment, a little share, and tell that best salesperson in your life
1:18.4	about the show.
1:20.0	Here we go.
1:23.2	Hey Simon, thanks for joining us today, as a way to get started, it gives a little background
1:28.7	on yourself.
1:29.7	Well, thanks for inviting me to participate.
	...

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