The Secret to Finding Your Tribe Through Culture| Marcus Collins

The Art of Charm

http://www.TheArtOfCharm.com

Business, Health & Fitness, Education

4.7 • 11K Ratings

🗓️ 24 July 2023

⏱️ 61 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Art of Charm is brought to you by BetterHelp. Visit betterhelp.com/charm today to get 10% off your first month. Nom Nom delivers fresh dog food with every portion personalized to your dog’s needs, so you can bring out their best. Get 50% off your first two weeks at tryNom.com/artofcharm. Working out is tough. And finding a workout program that sticks, even tougher. Peloton’s classes don’t feel like a regular workout class, they feel like entertainment. In fact, you’ll be craving your workouts. Get started and download the free Peloton App today. Backed by a leading clinical trial where nine out of ten men experienced healthier and visibly improved skin, Caldera Lab has the tools to unlock your best first impression and confidence! Use code CHARM at calderalab.com for 20% OFF their best products. Factor, America’s #1 Ready-To-Eat Meal Kit, can help you fuel up fast with ready-to-eat meals delivered straight to your door. Head to factormeals.com/charm50 to get 50% off your first box. In today’s episode, we cover culture with Dr Marcus Collins. Marcus is an award-winning marketer and cultural translator, the head of strategy at Wieden+Kennedy New York, a clinical assistant professor of marketing at the Ross School of Business, University of Michigan, and the author of For the Culture: The Power Behind What We Buy, What We Do, and Who We Want to Be. Introduction Culture is as much a part of everyday life as the air we breathe, but how do we define what a culture is, what is the secret that marketers use to tap into culture and motivate you to take action, and how do you build your own culture (or find a new one)? What to Listen For Introduction – 0:00 What does the word culture mean and why is culture so important to us? What are the three systems that make up culture? Fast Culture vs Slow Culture – 15:15 Why do certain aspects of culture move faster than others and how do they influence each other? Why is it taboo to talk openly about politics, religion, and money? Role Theory – 30:11 What is role theory and how is it embedded in every culture? What is the difference between cultural appropriation and cultural appreciation? How do you turn a trend into a cultural phenomenon – 45:28 What is a cultural contagion and what two factors determine whether something becomes an official part of a culture? If you’re not part of a culture, how do you understand a culture to appreciate it and understand where members of that culture are coming from? Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Welcome to the Articharm Podcast where we break down the science of powerful communication and winning mindsets
0:05.6	so you have the cheat code to succeed with people.
0:07.7	Every episode is jam-packed with actionable steps to unlock the hidden superpowers inside of you.
0:13.3	Level up with us each week by listening to interviews with the best in business, psychology and relationships.
0:19.0	We distill thousands of hours of research in the most effective tools and the latest science so you can start winning today.
0:25.1	Let's face it, in order to be seen and heard, your communication needs to cut through the noise and we're going to show you how.
0:31.9	I'm AJ, successfully recovered introvert, entrepreneur and self-development junkie.
0:36.4	And I'm Johnny Zubak, former touring musician, promoter, rock and roller, and co-founder here at the Articharm.
0:42.1	And for the last 15 years, we've trained thousands of top performers and teams from every background.
0:48.0	We have dedicated our lives to teaching men and women all they need to know about communication, networking and relationships.
0:54.9	You shouldn't have to settle for anything less than extraordinary.
0:57.6	Today we're talking with Marcus Collins.
0:59.6	Over the course of his career, Marcus has developed a practice for creating culturally contagious ideas that inspire people to take action.
1:07.0	He's the author of For the Culture, the power behind what we buy, what we do, and who we want to be.
1:12.8	And the marketer behind successful campaigns with Beyonce, McDonald's, Budweiser and Nike,
1:17.8	tapping into cultural movements and understanding why we do what we do inside our culture.
1:23.4	We discuss how to find your tribe and build relationships quickly,
1:27.2	the secret marketers use to tap into culture and motivate you to take action.
1:31.6	Marcus breaks down the three systems of culture, and how to identify them to build culture,
1:36.6	and we discuss how to identify your beliefs and values to find your congregation.
1:41.3	Marcus, welcome to the show.
1:42.9	Your new book is called For the Culture, and it is all about culture.
	...

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