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Marketing School - Digital Marketing and Online Marketing Tips

The Secret to Collecting More Email Signups | Ep. #27

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 β€’ 1.3K Ratings

πŸ—“οΈ 27 August 2016

⏱️ 9 minutes

🧾️ Download transcript

Summary

In Episode #27 Eric and Neil give you some secrets to collecting more email signups. They’ll provide you with some useful tools, and they teach what makes someone want to give you their email. Time Stamped Show Notes: 00:22 – How you can collect more email signups 00:38 – The importance of emails 01:15 – You have more control over your audience 01:25 – The easy way is to use an exit pop-up 02:00 – Hello Bar is a great place to start 02:25 – You can also use SumoMe 02:30 – Adding content upgrades to your posts 03:00 – Drive up your conversion rate 03:10 – Page takeovers 03:25 – Blends in with design and doesn’t look like a pop-up 03:50 – The power of a specific page takeover 04:30 – Use eBooks to generate traffic 05:10 – eBooks and partnerships 05:35 – Collect thousands of emails in a short time 05:45 – A helpful article on how to get tons of emails 06:33 – Building a product and using it to drive leads 07:15 – Tools are one of the most effective ways to collect emails 07:40 – It’s a way to give people value 07:50 – Animated GIFs for page takeovers 08:22 – Join us tomorrow! 3 Key Points: Using an exit pop-up is the easiest way to collect more emails. Use products to drive leads. Offer people something a value. That will make them actually want to give you their email. Resources Mentioned: ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site Wayback Machine – How to see what successful sites have done over time Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0

Get ready for your daily dose of marketing strategies and tactics from

0:06.8

entrepreneurs with the guile and experience to help you find success in any

0:11.4

marketing capacity. You're listening to marketing school

0:14.5

with your instructors Neil Patel and Eric Sue.

0:19.4

All right guys before we start we got a special message from our sponsor.

0:27.0

If you want to Rank hire on Google, you got to look at your paid speed time.

0:31.5

The faster your website loads, the better off you are. With

0:34.4

Google's core vital update, that makes it super, super important to optimize your

0:38.5

site for low time. And one easy way to do it is use the host that Eric and I use dream

0:44.5

host so just go to dream host or Google it find it check it out and it's a great way

0:49.7

to improve your low time. It's time for another episode of marketing school.

0:55.0

I'm your host Eric Sue.

0:56.0

And I'm Neil Patel.

0:58.0

And today we're going to be talking about how you can collect more email signups.

1:01.0

But before we even talk about how you can collect more email signupsups but before we even talk about how you can collect more

1:04.0

email sign-ups I think we should talk about the importance of email so I think the

1:08.3

biggest thing that you're gonna see people talking about out there and a lot of times

1:11.6

you know for my other podcast growth everywhere I always

1:13.7

talk to people and one of the big regrets always when they're starting out is not starting to collect

1:18.1

emails from day one the thing is with emails you have full control over what you can say to people you can

1:24.3

blast as many times as you want but of course you don't want to annoy people and

1:27.6

you can back the numbers out into revenue into true dollars at the end of the

...

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