Neil & Eric's Best Unexpected CRO Wins | Ep. #26

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Careers, Business, Marketing

4.6 • 1.3K Ratings

🗓️ 26 August 2016

⏱️ 8 minutes

🔗️ Recording | iTunes | RSS

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Summary

In Episode #26 Eric and Neil talk about their CRO “wins.” These unexpected successes drove more traffic and closed more sales. Learn what you can do to see the same results. Time Stamped Show Notes: 00:22 – The best unexpected/weird CRO wins 00:39 – Conversion rate optimization: CRO 01:15 – SEO and CRO go hand in hand 01:30 – How Eric made transcripts for videos to boost SEO 02:10 – Letting people “log in” with Facebook, Twitter, or Google instead of using form fields 03:00 – Moving products out of the eye frames 03:40 – Using a story format 04:20 – There are a lot of tests you can run 04:30 – ConversionXL, Conversion Rate Experts, and Swiped.co 04:40 – The Wayback Machine 04:58 – Check out Google Search Console 05:10 – Take the keywords from Google and run a test 05:35 – See an increase in traffic after 30 days 06:06 – A final test: update posts over and over 06:40 – Updated posts move higher in the rankings 07:15 – Leave us a rating or review! Let us know what you like and what you don’t! 3 Key Points: SEO and CRO go hand in hand. Use stories to get better results. Update your posts to move them higher up in the rankings. Resources Mentioned: ConversionXL, Conversion Rate Experts, and Swiped.co – Tools to help you run tests on your site Wayback Machine – How to see what successful sites have done over time Leave some feedback: What should we talk about next? Please let us know in the comments below. Did you enjoy this episode? If so, please leave a short review. Connect with us: NeilPatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu

Transcript

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0:00.0	Get ready for your daily dose of marketing strategies and tactics from
0:06.8	entrepreneurs with the guile and experience to help you find success in any
0:11.4	marketing capacity. You're listening to marketing school
0:14.5	with your instructors Neil Patel and Eric Sue.
0:19.4	All right guys before we start we got a special message from our sponsor.
0:27.0	If you want to rank higher on Google, you gotta look at your paid speed time.
0:31.5	The faster your website loads, the better off you are. With
0:34.4	Google's core vital update, that makes it super, super important to optimize your
0:38.5	site for low time. And one easy way to do it is use the host that Eric and I use dream host so just go to
0:46.0	dream host or Google it find it check it out and it's a great way to improve your low time
0:51.3	all right everybody it's time for another episode of Marketing School.
0:56.0	I'm your host, Eric Sue, and I'm Neil Patel.
0:59.0	And today we're going to talk about the best unexpected slash weird CRO wins.
1:04.0	Neil, what does CRO mean?
1:06.0	Sure, CRO is conversion rate optimization.
1:09.0	When you have traffic coming to your website, you may generate sales. may not you have to test copy images the
1:16.2	landing page the messaging everything on the page in order to generate more sales
1:22.1	right because you don't know if one image in order to generate more sales, right?
1:22.8	Because you don't know if one image resonates more
1:25.8	with your potential buyers than the other.
1:27.6	You don't know if people have a ton of objections,
1:30.3	and if they do, if you answer them within your copy of course you'll generate more sales.
	...

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