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Just search new here. Welcome to the HBO Idea Cast from Harvard Business Review.

I'm Sarah Green Carmichael.

Problem solving is popular.

People put it on their resumes, managers believe they excel at it,

companies count it as a key proficiency. We solve customers' problems. The problem is

we often solve the wrong problems. Albert Einstein and Peter Drucker alike have discussed the difficulty

of effective diagnosis.

There are great frameworks for getting teams to attack true problems, but they're often hard

to do daily and on the fly.

That's where our guest comes in.

Thomas Wedle Weddlesborg is a consultant who helps companies and managers reframe their problems

so they can come up with an effective solution faster.

He asks the question, are you solving the right problems in the January, February 2017 issue of

Harvard Business Review? Thomas, thank you so much for coming on the HBRIDECAS.

Thanks for inviting me. So I thought maybe we could start by talking about the problem

of talking about problem reframing. What is that exactly? Basically when people

...