Today's episode is my conversation with the legend, Danica Patrick.

Danica and I teamed up at Web Summit earlier this year,

and the two of us discussed the secret to building a successful business.

And more importantly, not being afraid of change.

You can join me for all of this and more on the playbook.

My email and text are in the description below.

This is entrepreneurs, the playbook.

So excited to be here with you, Danica.

They've aptly named this session, Life in the Fast Lane,

and ironically, we really should have named it something different,

especially consider it's about the Danica Rosé being an entrepreneur.

I call it life in the slow lane.

Most people don't succeed in business because they quit because it just takes so long.

So I thought we'd talk about how long it takes to build a business, even if you have an extraordinary

brand like yourself.

When did you get started in building this business?

Thank you.

Well, the building of the Danica-Rose business actually tracks back to building of Somnium which is my original

wine venture that is obviously still going and that started back in 2006 when I

went to Napa Valley and just kind of fell in love with the whole process,

fell in love with wine and how it's made and the connection.

And I then started looking for land,

...