on this episode of the Playbook. I have an incredible entrepreneur,

Stephanie McMahon, she is the chief brand officer of the incredible

W. W.E. And we're going to learn what it takes to go toe to toe with Vince Big Man.

Join me for all this and more on the playbook.

This is Entrepreneurs the Playbook,

where each week I bring you some of the greatest athletes, celebrities, and

entrepreneurs to talk about their personal and professional playbook to

success and what made them champions on the field and in the boardroom.

I'm your host, David Melzer.

I have a special guest, Stephanie McMahon,

chief brand officer of W. W. W.E.

One of my favorites, in fact, my name is famous for W. W. W. E. One of my favorites. In fact my name is famous for W. W. E. But I'm the other David

Melzer. I was actually thinking about how I could promote this podcast and I'm

like I'll have to put the other.

Exactly the other David Melzer. Well Stephanie you know you're running one of to me the

greatest examples of branding that's ever been created, you know originally your

father obviously and you have created a frequency and I'm trying to explain to so many people today that you have to find your own frequency,

that you have to build your own brand because you know when we all started business you could not reach the whole world as an individual you know now the other

David Melzer can put up his frequency and reach 4.4 billion people if the videos are

good enough and the content is rich enough or empowering, you know, how can we find that frequency or voice today amongst all this chaotic noise that surrounds us?

Well, and not just how can we find the frequency, but how do we tune it in, right?

And apologies, if you hear snoring, my 200 pound mast mastives two of them are in my room right now and when they snore it actually reverberates through the floorboards so you can hear it.

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