The Secret to a High-Converting P.S. Section #1620

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.6 • 1.4K Ratings

🗓️ 14 January 2021

⏱️ 4 minutes

🔗️ Recording | iTunes | RSS

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Summary

The Secret to a High-Converting PS Section In episode #1620, we share the secret to a high converting PS section! You can most commonly find PS sections in emails, although they are also often used on landing pages too. We think the PS section is a great way to cram in one or two more lines of copy that can help your conversions just a little! In this episode, Neil and Eric talk about their strategies for their different PS sections and how this translates into sales for them! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: The Secret to a High-Converting PS Section. [00:31] The PS section at the end of emails and examples of how it can be used. [00:45] Different places that PS sections can pop up outside of emails. [00:50] Neil's PS section; underlining speed and automation for higher conversions. [01:35] Mentioning a related topic that will interest the reader. [01:45] Eric's strategy for his PS section; keeping it light and breezy. [02:23] Using different language and tone for different accounts. [02:48] Conversion from this part of your email will not be huge, but will help you scoop up stragglers. [03:15] That’s it for today! [03:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Ubersuggest ClickFlow Content Decay Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with
0:14.0	your instructors Neil Patel and Eric Sue.
0:19.2	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your page speed time.
0:28.5	The faster your website loads,
0:30.0	the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.5	And one easy way to do it is use the host
0:39.9	that Eric and I use, Dream Host.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we are going to talk about the secret to a high converting PS section
1:00.2	but first and foremost a PS section is the section you have at the end of your email where you can say
1:06.8	Hey, PS check out my online course over here or check out my software. So Neil what does your PS section look like?
1:12.1	Yeah, and you can do a PS section at the end of an email,
1:15.0	or you can do a PS section on a landing page.
	...

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