4 Marketing Lessons We Learned The Hard Way #1621

Marketing School - Digital Marketing and Online Marketing Tips

Eric Siu and Neil Patel

Business, Careers, Marketing

4.6 • 1.4K Ratings

🗓️ 15 January 2021

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

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Summary

4 Marketing Lessons that We Learned the Hard Way In episode #1621, we talk about the four marketing lessons that we learned the hard way. From under-researched SEO strategies to relying on old and outdated ideas, we have seen what works and what doesn't, and wanted to share these four tips with you, so you can learn quicker than we did! Tune in to hear about making mistakes early, optimizing the right way, and more! TIME-STAMPED SHOW NOTES: [00:25] Today’s topic: 4 Marketing Lessons that We Learned the Hard Way. [00:32] Think bigger picture — you have to optimize for keywords that drive volume! [01:13] Use the extra time you have in the beginning to make mistakes. [01:29] Most channels are saturated, so do your research before implementation. [02:25] Content marketing is not a quick fix — get ready for a longer journey. [03:09] Marketing experience does not always equate to success and new ideas are also powerful! [04:16] That’s it for today! [04:18] To stay updated with events and learn more about our mastermind, go to the Marketing School site for more information or call us on 310-349-3785! Links Mentioned in Today’s Episode: Leave Some Feedback: What should we talk about next? Please let us know in the comments below Did you enjoy this episode? If so, please leave a short review. Connect with Us: Neilpatel.com Quick Sprout Growth Everywhere Single Grain Twitter @neilpatel Twitter @ericosiu Learn more about your ad choices. Visit megaphone.fm/adchoices See omnystudio.com/listener for privacy information.

Transcript

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0:00.0	Welcome to Marketing School, the only podcast that provides daily top-level marketing tips and strategies from entrepreneurs that practice what they preach and live what they teach.
0:11.5	Let's start leveling up your marketing knowledge with your
0:14.2	instructors Neil Patel and Eric Sue.
0:18.6	All right guys before we start we got a special message from our sponsor.
0:24.0	If you want to rank higher on Google,
0:25.9	you got to look at your page speed time.
0:28.5	The faster your website loads,
0:30.0	the better off you are.
0:31.3	With Google's core vital update,
0:33.0	that makes it super, super important
0:34.8	to optimize your site for low time.
0:37.5	And one easy way to do it is use the host
0:39.9	that Eric and I use, Dreamhost.
0:42.0	So just go to Dream Host or Google it.
0:44.8	Find it, check it out, and it's a great way
0:47.0	to improve your low time.
0:50.4	Welcome to another episode of Marketing School. I'm Eric Sue and I'm Neil Patel.
0:55.0	And today we're going to talk about four marketing lessons that we learned the
0:59.4	hard way. The very first one for me that I learned the hard way is that well yeah I'll use this example this is a good one
1:06.0	So when I first started doing SEO I built this website called light show videos dot com and those earlier listeners probably know this story. I optimized for the keyword
1:14.2	light show videos and after I got it to rank number one I thought I'd be getting
1:17.8	hundreds of thousands of visits per day, right? But that didn't happen because I
	...

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