The secret power of onboarding, w/Canva's Melanie Perkins
Masters of Scale
WaitWhat
4.6 • 4.4K Ratings
🗓️ 8 December 2020
⏱️ 49 minutes
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Summary
Onboarding isn't just about employees. The often overlooked step-by-step process – to join a product or company – lays the foundation for everything that follows. No one knows this better than Melanie Perkins, co-founder and CEO of Canva. From the moment she started the Australia-based graphic design platform, she knew she had to engage newcomers with simplicity and speed. It took a series of steps: onboard users to her product, one-by-one; onboard investors to help her build; onboard employees in a way that would pass along her values and her vision. Then onboard new investors, new features, new partners, new markets with the same care and ease-of-use – but at scale. With more than 40 million monthly active users and 3 billion designs created, Canva is proof for the magic of onboarding. Cameos: Ron White (Memory Expert).
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Transcript
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| 0:00.0 | Hi, it's Bob Safian. You've been hearing me as the host of rapid response in this feed for a few years now, |
| 0:07.8 | with short newsy interviews alongside the deeper dives of Masters of Scale. Well, I'm excited to share that rapid response is expanding into its own feed. |
| 0:17.0 | We'll be putting out shows twice a week, focusing on the urgent issues that business leaders are dealing with in real time. |
| 0:24.8 | So search for rapid response in your podcast player |
| 0:28.0 | and subscribe to make sure you get all our episodes. |
| 0:31.2 | I'll see you on the other side. |
| 0:35.0 | Hmm, where is it? |
| 0:37.0 | How to win friends and influence people? |
| 0:39.0 | No. |
| 0:40.0 | The seven habits? |
| 0:42.0 | Eh. Ah, okay. How to improve. The seven habits? Nah. |
| 0:43.0 | Ah, okay. How to improve your memory? |
| 0:46.0 | How to improve your memory? |
| 0:48.0 | How many times have you shook somebody's hand and two seconds later you're looking at |
| 0:55.3 | them and you don't remember their name? |
| 0:58.0 | That's Ron White. |
| 1:03.0 | He's a memory expert with courses seminars and a YouTube channel on how to improve your memory. |
| 1:08.0 | Which is good news if, like me, you've ever met someone at a party and forgotten their name in the |
| 1:14.8 | middle of talking to them. |
| 1:16.0 | It's not because you've got a bad memory. |
| 1:21.0 | Your brain is not hearing a name and forgetting it two seconds later because you have a bad memory |
| 1:27.7 | It's a problem of focus |
... |
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