The Secret Formula for Success / Joe De Sena & the Supercoffee Brothers

The Hard Way With Joe De Sena

Spartan Races

Self-improvement, Health & Fitness, Education

4.8 • 874 Ratings

🗓️ 12 August 2020

⏱️ 29 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Mom would send them off to Kindergarten with a uniquely motivating message: Kick Today's A**! The DeCCio brothers, Jake, Jim, and Jordan credit her two-part strategy - hard-driving competition and a priority on being nice - with the incredible success they are seeing today with the business they started in their dorm room.As you might guess they are also focused on health. Maybe you saw them pitch Supercoffee, a healthier alternative to many of the sugary options out there, on Shark Tank. Joe De Sena invited them to visit his Vermont farm (the birthplace of the Spartan Races,) run up his mountain, and be on the podcast. What did he want to know? How were the three men raised, and how they run their days today to maintain that level of success and fitness?

Today's question - did your parents throw you out the door every morning? How were you raised?

LESSONS

You're never too young to Kick Today's A**
Win & Be Nice
Eat less sugar!
Don't be afraid to compete
Kids can handle more than you think
Make the leap!

This episode of Spartan Up! is brought to you by Gone Rogue High Protein Chips. Visit Amazon.com or goneroguesnacks.com and enter promo code Spartan 25 for 25% off.

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CREDITS:

Producer – Marion Abrams, Madmotion, llc.

Hosts: Joe De Sena

Sefra Alexandra, Johnny Waite & Colonel Nye send their regards :)

Production Assistant - Andrea Hagarty

Transcript

Click on a timestamp to play from that location

0:00.0	Our mom would drop us off at school kindergarten and she would like most parents are like just saying like go do your best whatever
0:06.0	She'd be a kick today's app is what our mom said to us
0:09.2	Welcome to Spartan up podcast. I am Joe Descenta CEO and founder and we are your kick in the ad
0:15.8	your inspiration each and every week we come at you because you won't do it yourself
0:20.8	this week the Chico Brothers. These three brothers reached out.
0:25.9	They started a company called Super Coffee. You've probably seen them in grocery stores.
0:29.4	You've seen them at Shark Tank, possibly. Anyway, when my friend reached out and said,
0:33.5	I've got these three brothers,
0:35.1	I immediately asked them to come up to the farm.
0:37.9	Why?
0:39.0	Because my wife and I have children, two boys, two girls,
0:42.0	and every single day in between dealing with Spartan, all I think about
0:46.6	is how to make sure these kids have everything it takes to kick life's ass.
0:52.2	Am I giving them everything I can?
0:54.0	When you listen to this, when you listen to these three brothers,
0:57.0	they're going to lay out exactly how their parents raise them,
1:01.0	the step-by-step process which made them successful I'd like to know
1:04.9	like how were you raised or how do you do your raising because you know a lot of people
1:08.2	think I'm nuts and I think I'm pretty normal and you know a lot of you out there probably say,
1:13.6	oh Joe, he's too hard on his kids. I read some stuff about him. I watch some videos,
1:17.9	he's a crazy person. I don't know. When I talk to these three brothers and you're
1:22.1	going to get into it here when you listen or watch this
	...

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