Extraordinary is a choice. Take that in, soak it up because the hustle, grind, repeat mantra that society's been touting for decades, it had it all wrong.

I'm Tanya Dalton. I'm a seven-figure entrepreneur, bestselling author, speaker, mom, and rule breaker.

I'm here to help you live to your fullest potential. That's what

this podcast is all about. The intentional advantage is doing life on our own terms, defying the

status quo and seeing ourselves outside of the tidy definitions society's made for us. It's intentionally

choosing to step back away from the chaotic

rush of your everydays and choosing. Choosing to see that it's your world and it's filled with

opportunities. Let's challenge the bedrock beliefs that so many have wholeheartedly trusted

because we were told they were truths. Let's have a healthy disregard for the impossible.

Let's choose to be extraordinary.

Hello, hello, and welcome to the Intentional Advantage podcast. I'm your host, Tanya Dalton. This is episode 234. I am really excited

about today's show. I feel like I say that every week, though, because every week, I feel like

we're tackling something new that we're really starting to understand how we can design a life

on our own terms. I just, I love this theme because I think

it puts the power right back in your court. You know, last week we talked about this idea of

rebelling a little bit against the status quo. We've talked about the power of choice and how to

figure out what you really want. So what I thought we

would do today is I thought we would do something a little bit, well, backwards, which sounds

funny to say. But it's all about reverse engineering, looking at some of the people that we

admire throughout history, throughout time in all different industries, and reverse engineering how they

had success. My friend Ron Friedman is on the show today, and he's written a book where he has

examined all of these amazing innovators and these brands to see how they did it, and he's sharing

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