What's up everybody? Good morning. Welcome to Marketing Secrets podcast. Today is a very, very, very special webinar day.

So the big question is this. How are entrepreneurs like us who didn't cheat and take on venture capital for spending money from our own pockets?

How do we market in a way that lets us get our products and our services and the things that we believe in out to the world and yet still remain profitable?

That is the question in this podcast will give you the answers.

My name is Russell Brunson and welcome to marketing secrets.

All right, everyone, I'm pumped for today because today there's a webinar happening.

Selling ClickFunnels.

I guess what?

I'm not the one selling it.

I'm freaking out.

I'm so excited.

And there's a principle inside of this that I want to share with you guys that I think is like like groundbreaking life changing business evolving amazingness and so excited to share with you during today's episode so um hopefully if you guys have read the dot com secrets book or the expert secrets book or listen to me talk at all over the last decade of my life as I have been talking to entrepreneurs and sharing some of the most important things. One of the most important things I talk about is building out your attractive character.

So the attractive character is the personality of your brand that will be communicating

with your audience that builds rapport that sells and all those kind of things, right?

And it's interesting because the flack I get often from people who hear me talk about

attractive characters, like, oh, well, if you focus your business on attractive character,

you can't ever sell your brand, blah, blah, blah, blah.

And it's kind of annoying, but, alas, those critics are all right.

It's very, very difficult to sell a personality brand.

It's only been done a few times that I've seen.

And it's hard because if you are the personality, it's really hard to sell the brand.

So how do you, but then on top of that, having the personality is what lets you build and scale a brand at record heights, like faster than you ever could without it. So, so where is the middle ground here? Like, that's the thing. And so, uh, when we were building click funnels, I thought a lot about this. Cause like, look, someday click funnels is probably going to be worth like, I don't know, a bajillion dollars or more. And maybe when I'm like 90, I want to retire and that'd be cool to sell it at that point. But it's going to be hard if 90-year-old Russell's the dude on the pitch videos and they're like, well, when you die Russell, so it's close click funnels. Like that's not good for anybody, including me. And so I was like strategic thing. Like, how do we do this? How do we do it? And I remember before we launched, I was like, okay, well, we're going to use attractive character

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