The "Offer" That Helped End World War 1 (Hint: It Included Toilet Paper)

The Russell Brunson Show

Russell Brunson

Marketing, Business, Entrepreneurship

4.8 • 982 Ratings

🗓️ 12 June 2018

⏱️ 13 minutes

🔗️ Recording | iTunes | RSS

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Summary

Creating an offer is the secret behind getting anything you want... including prisoners of war. On today's episode, Russell talks about how Harry Reichenbach helped end World War I with an offer that German soldiers couldn't refuse. Here are some of the awesome and surprising things to look for in this episode: What was in Reichenbach's offer that gave him the ability to convince German soldiers that it would be better to be prisoners of war than to continue fighting. How everything in life is pretty much about selling someone an irresistible offer. And how Russell could easily convince you to purchase an iPhone from him for double the cost of every other iPhone being sold. So listen here to find out how hook, story and offer can convince someone to marry you, go to the movies with you, or even end a war. Transcript - https://marketingsecrets.com/blog/the-offer-that-helped-end-world-war-1-hint-it-included-toilet-paper Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	What's up everybody? This is Russell Brunson and I want to welcome you to the marketing
0:03.3	seekers podcast. Today I'm going to show you how a simple stack slide was the key,
0:09.2	one of the keys to helping end World War number one. So the big question is this. How are
0:15.8	entrepreneurs like us who didn't cheat and take on venture capital for spending money from
0:20.3	our own pockets.
0:21.8	How do we market in a way that lets us get our products and our services and the things that we
0:26.2	believe in out to the world and yet still remain profitable?
0:30.6	That is the question and this podcast will give you the answers.
0:34.7	My name is Russell Brunson and welcome to marketing secrets.
0:42.2	All right. I'm so excited today. So I'm with my wife. We are celebrating our second
0:46.8	anniversary. We decided to rent Airbnb in San Diego and just ditch everyone, our kids,
0:51.6	our family, and we're just sitting here, literally doing nothing.
0:59.0	We're reading, watching TV, eating junk food, and getting massages, and rinse and repeat.
1:00.3	It's been really fun.
1:01.9	And so I brought one book with me.
1:04.9	This is a book I'm actually really excited to, I've been really excited to read.
1:13.6	One of my friends, Joe Vitale, aka Mr. Fire, he wrote this book when he was, I don't know, like 15 years ago or so, about the time I was getting into internet marketing.
1:14.5	I remember seeing it.
1:15.5	And I think, I can't remember if I read it or I've read part of it or whatever, but I know I bought
1:19.2	it and I had it.
1:20.5	And it was all about P.T. Barnum's Seekers to Business Success.
1:23.1	It's called There's a customer born every minute. Some of you guys, if you've known about PT Barn, and there's a quote that he said that there's a sucker born every minute,
	...

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