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Business Daily

The scramble for Nollywood

Business Daily

BBC

Business

4.4816 Ratings

🗓️ 18 November 2019

⏱️ 18 minutes

🧾️ Download transcript

Summary

The international companies investing in Nigerian cinema. France's Canal+ and streaming giant Netflix are among those who see potential for Nollywood, both inside and outside Africa. Are they right? Presented by Tamasin Ford.

(Photo: Nollywood film DVDs on sale in Lagos, Nigeria, Credit: Getty Images)

Transcript

Click on a timestamp to play from that location

0:00.0

Hello, I'm Tamerson Ford. Welcome to Business Daily from the BBC. Today we're looking at the

0:09.7

international media scramble for Nollywood, Nigeria's film industry. It's the most prolific in the

0:16.4

world after India's Bollywood. We probably could be looking at double-digit growth

0:21.0

over the next couple of years for Hollywood.

0:24.6

So that's what I'm saying.

0:25.5

And if you also start thinking about more and more distribution outlets coming through,

0:30.6

then you're just onto the most fastest growing film industry in the world.

0:36.5

We have great locations here.

0:38.6

When you take Ghana, for example, you should see all the places we have.

0:41.7

Like, it's so authentic and all that you don't have to build studios and anything.

0:46.0

You just come here and shoot and then you get the real stuff down here.

0:48.9

We explore how Nollywood's success is luring foreign broadcasters and production companies from all corners of the globe.

0:57.6

That's all in Business Daily from the BBC.

1:03.0

It's being called the biggest media deal in West Africa's history,

1:07.5

the purchase of rock film studios in Lagos, Nigeria by French media giant Canel Pluse.

1:14.9

Rock has produced more Nollywood content than any other production house in Africa.

1:20.3

One of its latest is Red Obsession, premiered on Iroko TV last month.

1:25.0

Thank God you came. She was going to force herself on me, but only she, I can't.

1:29.5

I'm a child of God.

1:30.7

I can't do such, baby.

1:32.5

Baby, you have to believe me.

1:33.9

Don't!

...

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