for just a few seconds, just to notice that you're stressed. Take a deep breath in through your nose,

exhale through your mouth, and visualize the stress leading. And if you do this, it only takes

five seconds, but if you can do that as often as you notice, feel, feeling overwhelmed throughout

the day, it's incredibly effective. Step into the world of success with your brand amplified,

the ultimate podcast designed to unravel the intricacies of thriving businesses.

I'm your host, Onica Jackson,

and I'm on a mission to uncover the stories, strategies, and secrets

that have propelled entrepreneurs and business leaders to success.

The pre-interview, pre-push for chord conversation that Scott Anderson and I just had

has made me even more inspired to have you as a guest, Scott, you are the founder of Double Dare, you are the author of

You're Not Toast, and you have such a great vast expertise to bring to us today. So I really

appreciate you coming on your brand amplified. Oh, thank you. Yeah, I really enjoyed our

pre-interview conversation. We had about 10 rabbit holes going there. But I'm really glad to be here. I'll be honest. Most of the advice about burnout is, as we were discussing, is just completely wrong. It actually makes burnout worse. And that's why I wrote, you're not toast.

Yeah. Well, before we get to that, I want to learn a little bit more about your journey from

copywriting to taking over the family business, to becoming a really purpose-driven coach,

nonprofit founder, author, and expert.

Boy, I wish I knew how any of that happened.

Yeah, one thing led to another, I guess.

I think it's fair to say.

Yeah, I really enjoyed, I had an English degree in creative writing.

I had recently translated Beowulf from Old English.

And when I graduated from college and found that there were no employers who were jumping up to hire

...