The Science of Storytelling with Cheryl Miller Houser
Andrew Yang Podcast
Andrew Yang & Audacy
4.8 • 3.2K Ratings
🗓️ 3 September 2020
⏱️ 58 minutes
🧾️ Download transcript
Summary
Generation Startup co-director Cheryl Miller Houser produced the videos that launched the Yang2020 campaign. Cheryl and Andrew talk about the early days of the campaign, the challenges of creating videos for a first-time candidate, and what happens in our brains on a chemical level when we experience stories. Plus, Cheryl gives helpful pointers for anyone who wants to tell their story in a way that moves and persuades.
Watch this conversation on YouTube: https://youtu.be/AupbLgPNytM
Cheryl Miller Houser - https://linkedin.com/in/cheryl-miller-houser-a31816 | https://creativebreed.com | https://generationstartupthefilm.com
Andrew Yang - https://twitter.com/AndrewYang | https://movehumanityforward.com
Zach Graumann - https://twitter.com/Zach_Graumann
Transcript
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| 0:00.0 | Science tells us that the most effective storytelling |
| 0:03.0 | is one that is human centered around people. |
| 0:06.6 | People we care about, we identify with, we relate to. |
| 0:10.3 | And if you study people's brains |
| 0:12.7 | when they're hooked on a story, |
| 0:14.6 | they actually their brains act like a participant, |
| 0:18.2 | not a spectator. |
| 0:19.8 | And then if you end on triumph, they reach the goal. |
| 0:23.2 | You leave your view or feeling, wow, I can do that too. |
| 0:28.3 | It is self, like love gets love, hope gets hope. |
| 0:32.8 | And I feel like what you're doing with this human centered |
| 0:35.8 | storytelling is trying to drag us in this direction. |
| 0:39.2 | I feel like the world needs much, much more of it. |
| 0:41.0 | The world could use like a legion of Cheryl Hauser |
| 0:43.8 | as even though that's impossible |
| 0:45.0 | because you're like this unique figure and unicorn. |
| 0:49.3 | And one of my goals in having this conversation |
| 0:51.8 | really was for you to try and impart some of what makes you |
| 0:54.6 | want to like other folks who want to be you. |
| 1:08.2 | It is my pleasure to welcome to Yang Speaks, |
| 1:10.8 | award-winning filmmaker and human storyteller, |
| 1:15.6 | extraordinaire Cheryl Hauser, Cheryl, welcome. |
... |
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