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Unexpected Elements

The science of social distancing

Unexpected Elements

BBC

Science

4.4570 Ratings

🗓️ 29 March 2020

⏱️ 68 minutes

🧾️ Download transcript

Summary

The strong social distancing policies introduced by China seem to have been successful in stopping the spread of Covid 19. Without any effective drug treatments, reducing our number of contacts is the most effective way to prevent viral transmission.

We also look at the similarities been policies in Russia and the US on how best to deal with the virus. In both cases there are contradictions and disagreements between medical professionals and politicians.

And a warning from Polio, how vaccines may create problems when immunisation campaigns do not reach everyone.

And If you've ever felt the urge to shop till you drop, then you may already know about some of the clever ways retailers convince us to consume. From flash sales to so-called unbelievable offers, there are a whole range of techniques aimed at encouraging us to flash the cash. Listener Mo works in marketing, so knows more than most about the tricks of the trade - but he wants CrowdScience to investigate how neuroscience is being used to measure our behaviour and predict what we’ll buy.

Marnie Chesterton finds out how brain scans are being used to discover which specific aspect of an advertisement a person is responding to, and then she hears how this information is being used by companies who want to sell us more stuff. But there's also evidence to suggest we have less control over these decisions than we think, and that computers are getting closer to detecting our intention before we're even aware of it ourselves. And this could have huge implications for the way we shop.

(Image: Getty Images)

Transcript

Click on a timestamp to play from that location

0:00.0

In 2019, we began investigating the disappearance of Dr. Ruzha Ignatva.

0:08.0

I believe we are a very special network.

0:10.0

A scammer who stole billions from investors around the world.

0:15.0

She's on the FBI's 10 Most Wanted list.

0:18.0

And now, we have some unmissable updates. She has money and when you have

0:23.0

money you have power. Join me, Jamie Bartlett, as the hunt for the missing crypto queen continues.

0:29.5

Listen first on BBC Sounds. Thank you for downloading the science hour from the BBC World Service

0:35.4

with me, Roland Pease, where there is no escaping the reach

0:39.6

of coronavirus. Marnie Chesserton thought she'd get away from it by going out to the supermarket

0:45.4

to learn the tricks they used to fire up our shopping habits. But right now, they seem a bit

0:51.2

unnecessary. It's really bizarre, All the bread aisles, empty.

0:56.4

But it's making me want to buy whatever's left.

0:59.3

I'm not panic buying, obviously.

1:00.8

Any flower, any flour?

1:03.2

No, no flour.

1:04.4

But whilst I'm here.

1:06.4

Okay, Chris, sort them in a guess, please.

1:09.2

Empty shelves, thanks to coronavirus, an unexpected backdrop to Crowass Sciences look into

1:14.5

the psychology of shopping later in the Science Hour. Before that, science in action is also

1:20.8

dominated by the infection too. The world has just passed a milestone. Half a million confirmed cases of coronavirus around the planet.

1:30.6

Goodness knows how many unconfirmed ones.

1:33.3

Far too many are not being recorded.

...

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