The Science of Attention: Creating Short-Form Videos People Won't Skip
Social Media Marketing Podcast
Michael Stelzner, Social Media Examiner
4.7 • 1.6K Ratings
🗓️ 7 May 2026
⏱️ 48 minutes
🧾️ Download transcript
Summary
Wonder how others consistently engineer short-form videos that get watched, shared, and remembered? I interview Hilary Billings to learn how to leverage three psychological principles that make people stop scrolling to watch short-form videos.
- How to Apply the Science of Attention to Your Short-Form Video Strategy
- Connection: The Two-Fold Foundation
- Reputation: The Authenticity Formula
- Emotion: The Engine That Makes Content Spread
- How to Develop Each Short-Form Video
Guest: Hilary Billings | Show Notes: socialmediaexaminer.com/717
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Transcript
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| 0:00.0 | Hey, before we get started, I wanted to share some exciting news. Social Media Marketing |
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| 0:31.3 | top experts. Attendee Jules McGuire said, quote, every single session I attended, I've been able to take away |
| 0:38.2 | probably three things minimum that I'm going to be able to immediately implement, unquote. |
| 0:43.4 | And with your virtual ticket, you get access to all of this for the next 18 months. |
| 0:47.6 | You can watch on your schedule. |
| 0:48.8 | You can pause. |
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| 1:08.8 | Welcome to the social media marketing podcast, helping you navigate the social media jungle. |
| 1:17.4 | And now, here is your host, Michael Stelzner. |
| 1:21.0 | Hello, hello, hello. |
| 1:22.0 | Thank you so much for joining me for the social media marketing podcast, brought to you by Social Media Examiner. |
| 1:28.6 | I'm your host, Michael Stelznerzer and this is the podcast for marketers and business owners who want more exposure more leads |
... |
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