New Instagram Tools to Drive Traffic, Optimize Your Content, and Establish Branding

Social Media Marketing Podcast

Michael Stelzner, Social Media Examiner

Business, Social Media Marketing, Marketing

4.7 • 1.6K Ratings

🗓️ 30 April 2026

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Looking for new ways to make Instagram work for your brand? I interview Chelsea Peitz to discover how to use caption links, profile grid customization, custom sticker tools, and major Edits app improvements for marketing.

Instagram Post Caption Links
Instagram Profile Grid Customization and Editable Thumbnails
Instagram Sticker Tools For Custom Branding
Instagram Edits App Tool & Feature Updates

Guest: Chelsea Peitz | Show Notes: socialmediaexaminer.com/716

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Transcript

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0:00.0	Hey there, it's Mike. Before we get started with today's podcast episode, I just want to let you know that social media marketing world is literally just around the corner.
0:11.2	Every year, thousands of marketers gather this year in Anaheim to learn exactly what's working right now with marketing and with AI.
0:20.5	Not what worked last year. Actually, what works right now with marketing and with AI. Not what worked last year, actually what works right now.
0:25.6	They leave with strategies that they can implement immediately. And I want you to be there.
0:30.6	I want you to be part of this special group so that you can get an edge in 2026 because,
0:36.5	my friend, the world is going through radical change
0:39.2	and we're going to be talking about it in detail at social media marketing world taking place
0:44.4	April 28th 29th and 30th and AI business world which is our AI subconference is included free
0:51.7	with your social media marketing world ticket. Make the decision
0:55.8	right now to attend and let 2026 be your best year ever. Grab your tickets right now at
1:02.3	social media marketing world.com. Welcome to the social media marketing podcast, helping you navigate the social media jungle.
1:15.1	And now, here is your host, Michael Stelzner.
1:18.6	Hello, hello, hello.
1:19.6	Thank you so much for joining me for the social media marketing podcast, brought to you by Social Media Examiner.
1:25.1	I'm your host, Michael Stelzner, and this is the podcast for marketers
1:28.0	and business owners who want more exposure, more lead, and more sales. Today, Jerry Potter and
1:33.9	are exploring important updates from Instagram with our special guest, Chelsea Pites. Jerry, take it away.
1:41.0	Thanks, Mike. Great to be here. A few of Instagram's newest updates may not look huge on the surface, but together, I think they're telling a much bigger story that we're going to get into today. The platform is becoming more linkable, more brandable, and more built around some of the native creation tools. So today we're going to break down what that means for marketers, business owners, and anyone trying to build a real strategy on Instagram's rented land.
2:03.8	Helping you to simplify your social safari.
2:08.3	Here is this week's expert guide.
2:10.7	We're super excited to be joined by Chelsea Pice.
2:12.6	Chelsea teaches sales professionals how to leverage social media and technology to build a powerful personal brand and develop content that generates real leads. She's host of the Chelsea Pites podcast,
	...

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