4.6 • 931 Ratings
🗓️ 4 June 2025
⏱️ 65 minutes
🧾️ Download transcript
Michael Brandt founded Ketone IQ after noticing its high metabolic efficiency to make fueling with ketones easier. We’re bringing him on the show to chat all about ketones including:
Ketone IQ promises to provide a new fuel source completely separate from carbs, proteins and fats. We were curious how ketones fit into a well-rounded fueling strategy and wanted to put this show together to help answer that question.
Business Instagram: @ketone
Michael’s personal Instagram: @michaeldbrandt
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0:00.0 | You ever feel that like overtraining when you're, like, you've trained really hard and |
0:05.4 | like you have a hard time sleeping? |
0:07.6 | I don't know if you ever felt. |
0:08.6 | I sometimes get that. |
0:09.8 | I know. |
0:10.1 | I've definitely felt that. |
0:11.5 | Yeah. |
0:12.1 | Ketones seem to help with that, that your body is basically in this high stress state where |
0:18.9 | you're really taxed and you know you should be resting, but your body |
0:22.7 | is like you're too switched on. Your cortisol's up or your sympathetic nervous systems like |
0:27.5 | switched on. And ketones seem to reverse that. They seem to let your body know that there is |
0:34.3 | energy abundance and to kind of relax. |
0:39.3 | When Michael Brandt started ketone IQ back in 2017, he embarked on a journey to make an energy |
0:44.7 | source not many people had heard of as popular as caffeine and electrolytes. |
0:49.6 | Ketones are naturally produced in the body when there's not enough glucose for energy. |
0:53.5 | But Michael's goal was to make a drinkable format for athletes to harness its benefits for energy and focus. |
0:59.5 | Fast forward to today, and you can find their supplements in specialty stores and online |
1:04.1 | retailers everywhere. I had a lot of questions. So we brought Michael on the podcast today |
1:09.2 | to tell us how we turned a small startup |
1:11.2 | into a multi-million dollar brand with dozens of pro-athlete contracts. We'll also chat about |
1:16.8 | what ketones are and what the science says about using them to benefit performance or enhance |
1:21.4 | recovery. Now if you haven't tried ketones before, the taste is not great to say the least, |
... |
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