You're listening to the Creating a Brand podcast where we deliver weekly masterclass interviews on topics to help you make your first or next step in business the right one.

I'm your host, Alex San Felipe. Have you ever wondered how certain people are able to achieve what seems impossible

to everyone else? We see this a lot in extreme sports when an athlete pulls off something that has

never been done before, but we also see this in entrepreneurship with certain individuals who outperform

everyone else in their industry. Today's guest is Stephen Kotler. Stephen is a New York Times

best-selling author, an award-winning journalist, and the executive

director of the Flow Research Collective. He's also one of the world's leading experts on human

performance. During our conversation, Stephen shares the science behind what it takes to achieve

the impossible, as he is covered in his book, The Art of Impossible. For links to resources

mentioned during this episode, please visit CreatingAbrand.com

slash 079.

And now get ready to learn how to achieve what seems impossible.

Here is my conversation with Stephen Kotler.

Stephen, welcome to the Creating a Brand podcast. So excited to have you with us today.

Alex, it's good to be with you. Yeah, I'm really excited about this book that the art of Impossible that you wrote.

I mean, I went through it pretty quick because I wanted to finish the book before interviewing you.

I mentioned that to you. But I've got to go back over this thing and start really diving into it and just picking out

the little pieces because there is so much packed into this book. You did a fantastic job. I'm so

excited for this to be coming out. Thank you so much. I appreciate that. I know you're not quite

as excited as I am yet. It's got to hit that bestseller first, right? Before you can really share

the excitement. Yeah, right now we're in the, oh my God, you're right.

And you've got to also understand, have you published a book?

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