The Scent of Rare Beauty: How Selena Gomez’s Brand Created Its First Perfume

Gloss Angeles

Kirbie Johnson and Sara Tan

Charlotte Palermino, Halsey, Sara Tan, Kirbie Johnson, Rihanna, Beauty Podcast, Arts, News, Entertainment News, Selena Gomez, Hailey Bieber, Fashion & Beauty, Beauty

4.8 • 679 Ratings

🗓️ 29 July 2025

⏱️ 48 minutes

🔗️ Recording | iTunes | RSS

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Summary

Rare Beauty just dropped its most personal product yet — a fragrance — and we’re giving you an exclusive behind-the-scenes look at how it came to life. Joyce Kim, Chief Product Officer at Rare Beauty, joins us to talk about what it’s like working with Selena Gomez and what it takes to create products that truly resonate, beyond just going viral.

We get into the development journey behind Rare Beauty’s new scent, Rare Eau de Parfum (including how our Glams got to test it first through Gloss Angeles Confidential!), the global inspiration behind the ingredients, and how the team prioritized inclusivity in every design detail, down to the bottle cap.

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Transcript

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0:00.0	There's a lot we're told about bladder lakes.
0:02.5	We're told it means you're getting old.
0:04.7	But it means that you have to stop doing the things that you love.
0:07.3	But it means weakness.
0:09.5	Really?
0:10.6	Tenna Discrete offers a range of pads uniquely designed to make living life with incontinence so much easier.
0:16.6	And they give you Tenna triple protection against odour, leaks and moisture.
0:20.9	It's time to rethink bladder leaks.
0:22.8	Visit tennah.com.ukuk forward slash women.
0:25.5	Always seek medical advice from your GP or pelvic health specialist.
0:32.7	GLAM, Los Angeles.
0:38.0	Hi Kirby. Hi, Kirby.
0:39.4	Hi, Sarah.
0:40.8	Welcome to Los Angeles.
0:47.0	Joyce, welcome to Los Angeles.
0:49.7	Thank you for having me.
0:51.0	We were just talking about your addiction to dry bar.
0:54.6	Chocoled. I can't, I can't About your addiction to dry bar. Choke hold.
0:55.4	I can't.
0:56.0	I can't leave.
0:56.9	Listen, they have a good business model.
0:58.7	They do, but someone, you know, there has to be something better.
	...

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