Lip Liner STAY‑N and the Rise of Sacheu: Sarah Cheung’s Founder Story
Gloss Angeles
Kirbie Johnson and Sara Tan
4.8 • 679 Ratings
🗓️ 25 July 2025
⏱️ 31 minutes
🧾️ Download transcript
Summary
This week, we’re joined by Sarah Cheung: beauty content creator turned founder of the viral brand Sacheu Beauty. You’ve probably seen (or worn) her game-changing Lip Liner STAY-N (Billie Eilish, Kirbie, and Sara are all fans!) which sells every six seconds and has redefined what it means for makeup to actually last.
We chat with Sarah about the journey from filming beauty tutorials to formulating hit products, what inspired her leap into entrepreneurship, and how she built a loyal community in a crowded market. She shares the story behind Lip STAY-N, how personal frustration sparked innovation, and what makes Sacheu’s formulas truly innovative.
CALL or TEXT US: 424-341-0426
Instagram: @glossangelspod, @kirbiejohnson, @saratan
Twitter: @glossangelespod, @kirbiejohnson, @saratan
Email: [email protected]
Hosted on Acast. See acast.com/privacy for more information.
Transcript
Click on a timestamp to play from that location
| 0:00.0 | You never know where the journey will take you. |
| 0:03.0 | One Tinder match. |
| 0:05.0 | And not only have I met someone new, |
| 0:07.0 | but we've discovered a sick Italian restaurant together. |
| 0:11.0 | And it turns out, football is now our thing. |
| 0:15.0 | Didn't see that one coming? |
| 0:17.0 | Discover unexpected possibilities with Tinder. |
| 0:21.9 | Wherever it takes you, it starts with a swipe. |
| 0:25.2 | Tinder. Download the app today. |
| 0:31.2 | GLAM, Los Angeles. |
| 0:38.0 | Hi Kirby. |
| 0:39.5 | Hi, Sarah. |
| 0:40.9 | Welcome to Los Angeles. |
| 0:47.0 | Glams, if you've been listening for the past year, there is a brand that I keep bringing up. |
| 0:52.5 | Sarah's also a big fan of. |
| 0:54.6 | But I named this our mid-year brand of the year. |
| 1:00.0 | Okay. |
| 1:00.5 | And it just so happened that we were able to get the founder on. |
| 1:04.3 | And we're so, so excited. |
| 1:05.7 | I can't wait to pick her brain. |
| 1:07.3 | Sarah Chung of Satu Beauty. |
| 1:10.1 | Okay? |
... |
Please login to see the full transcript.
Disclaimer: The podcast and artwork embedded on this page are from Kirbie Johnson and Sara Tan, and are the property of its owner and not affiliated with or endorsed by Tapesearch.
Generated transcripts are the property of Kirbie Johnson and Sara Tan and are distributed freely under the Fair Use doctrine. Transcripts generated by Tapesearch are not guaranteed to be accurate.
Copyright © Tapesearch 2025.